Additional $1.2 million approved for Hawaii marketing


The Hawaii Tourism Authority has approved spending an additional $1.2 million to help stimulate travel to Hawaii.

The decision was made Nov. 12 by the HTA’s marketing committee.

The funds will used to pay for an informational booth at the U.S. pavilion of the Shanghai Expo in 2010, to help increase load factors on Japan Airlines flights to the Hawaiian islands, to support the Na Hoku O Hawaii Music Festival in late May, and to encourage South Korean businesses to hold meetings in Hawaii.

The $1.2 million comes from a $10 million marketing opportunity fund established last June to provide the HTA, the state’s official tourism agency, with greater flexibility to boost travel to Hawaii.

Thus far, $8.74 million has been spent.

The HTA’s 2010 entire marketing plan totals $61.4 million.