TAT initiative of front liners FAM to Bangkok


Frontline staff members of four leading travel companies of India were on a familiarization trip to Bangkok that was organized by the Tourism Authority of Thailand (TAT). The main purpose was to educate participants about new tourism products of Thailand.

TAT New Delhi organized a trip to Bangkok for frontline staff members of four leading travel companies from November 1-3, 2009. The participants on this trip included two from Yatra.com, four from Flight Shop, six from TUI, eight from Make My Trip, and one representative from TAT New Delhi office.

On their trip to “Amazing Thailand,” the agents experienced new attractions and tourism products in Bangkok. Highlights included Siam Niramit, Siam Ocean World, a dinner cruise on the Chao Phraya River, and Safari World. They also attended the one-day Amazing Thailand Seminar for ASEAN, South Asia and South Pacific Front Liners in Bangkok where they learned about the Seven Wonders of Amazing Thailand, new tourism products of Thailand such as Phuket FantaSea and Pattaya Floating Market, and emerging destinations of Thailand such as Ko Samui, Hua Hin, Kanchanaburi, Chiang Mai, and Ko Chang. They also came to know about the growing trend of spa tourism in Thailand.

The trip was a part of a proactive marketing approach by TAT to have a closer relationship with the frontliners who directly deal with the clients to sell Thailand in India and to arm them with the necessary information.