The 11th edition of FITUR CONGRESOS is to be held on January 18-19 as a prelude to FITUR 2010. Once again, hall 14.1 of the Feria de Madrid will be converted into the ideal platform for the presentation of the most competitive array of Spanish incentives travel to the more than 200 international buyers from over 30 countries who will attend the workshop.
Business travel is one of the sectors which has shown most strength in the current economic climate. According to International Congress & Convention Association statistics, the number of events organized worldwide increased by almost 12 percent in 2008 in comparison with the year before. Moreover, at 13 percent, Spain is one of the countries which has experienced the largest increase, occupying third place on the list of countries, which hosts the highest number of meetings. Despite these encouraging results, a report by the Economist’s Intelligence Unit (EIU) cited in the last UNWTO World Tourism Barometer predicts that in 2009 both the frequency of business trips and their ostentatiousness will probably decrease.
AN EXEMPLARY COMMERCIAL PLATFORM
In this context, FITUR CONGRESOS is the perfect platform for putting the Spanish industry businesses and organizations in touch with distinguished international demand. Approximately 4,500 prearranged meetings will be held between representatives of national proposals and international buyers during the days of the workshop, which adds up to an average of 30 meetings per supplier.
The international professionals who will attend the meetings are selected by TURESPAÑA by means of their network of Tourist Offices Abroad. This edition will feature the recently-opened Bombay office, which will bring even more commercial interest to the workshop, given the current growing interest in the Indian market in general.
The 11th edition of FITUR CONGRESOS will also boast a greater number of representatives from Destination Management Companies (DMC), which, alongside the array of hotels, convention bureaus, promotion boards, congress halls, and Professional Conference Organizers (PCO), will provide a wide-ranging vision of the specialized programs available in the field of business travel in Spain.
The workshop’s organizers are pleased to announce that the program used for arranging appointments has been improved for the 2010 edition with the aim of speeding up this process and optimizing results. The catalog’s format has also been changed: this year it will be published in CD form, and it also includes a feature which allows users to search through participating companies.
EXPERIENCE SPAIN’S EXCELLENCE
As in previous years, international guests will have the opportunity to get to know the range of congress tourism options offered by different Spanish regions during the PRETOUR, which will be held on the weekend before FITUR. This time the familiarization trips will give buyers the opportunity to experience all the potentials of Madrid, Cuenca, Extremadura, Galicia, Navarre, Oviedo, Tenerife, and Saragossa as business travel industry destinations.
During their stay in the capital, the individualized working meetings will be combined with a complete program of guided tours and social events designed to perfectly complement the commercial activity of the workshop.
FITUR CONGRESOS and its parallel actions are organized with the support of TURESPAÑA, the collaboration of the Spain Convention Bureau and Madrid Convention Bureau, in conjunction with Turismo de Madrid. Sponsorship deals with Trapsa and the AEHM, the Hotel Business Association Madrid, have also been renewed for this edition of the workshop.