Centara Thailand’s Top Corporate Brand
“Thailand's Top Corporate Brand Values 2015” for the first time has added and awarded “Tourism and Leisure” brands as a new category in their prestigious program, and Centara Hotels & Resorts
“Thailand’s Top Corporate Brand Values 2015” for the first time has added and awarded “Tourism and Leisure” brands as a new category in their prestigious program, and Centara Hotels & Resorts is honored to be the first to be recognized. “Thailand’s Top Corporate Brands” is an annual award presented in recognition of publicly-listed companies with superior corporate brand values and to raise awareness on the importance of corporate branding as a vital component for ensuring business sustainability in Thailand.
At the Stock Exchange of Thailand on August 18, 2015, Mr. Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, received the award from Professor Pirom Kamolratanakul, President of Chulalongkorn University, one of the oldest and most well-known universities in Thailand.
“The significance for Centara Hotels & Resorts to receive such a wonderful recognition of the hard work and careful attention to developing and building an international brand that is still rooted in the essence of Thai hospitality is a major achievement,” shares Thirayuth Chirathivat. “This is a vote of confidence that we are moving forwards on the right path of realizing our goals as one of Thailand’s top hospitality groups.”
The awards are presented based on results from the research that evaluates and ranks corporate brands in Thailand, which has been conducted by the Chulalongkorn Business School. The research team uses the data to develop brand valuation tools that can be systematically applied in Thailand towards obtaining accurate CBS valuations, which raise awareness of the importance of sustainable corporate branding.
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Chris Bailey, the Chief Operating Officer of Centara Hotels & Resorts commented that he recognizes the ongoing work that needs to be done in order to maintain and continue to build on the current Centara brand. “We understand that our brand extends so much further than our logo and marketing materials. Our brand is the entire customer experience from our website to our social media, and from the infrastructure of our properties to the interaction that a guest has with Centara staff. It is a full representation of Centara Hotels & Resorts, our values, our missions and our overall impact on creating experiences for our guests.”
Centara Hotels & Resorts is Thailand’s leading hotel group, with 48 deluxe and first-class properties across Thailand, as well as 24 hotels and resorts in the Maldives, Vietnam, Bali, Sri Lanka, Qatar, Laos, Oman, Turkey and China. Centara also operates 25 branches of Spa Cenvaree, an award-winning spa brand, together with 6 branches of the value brand ‘Cense by Spa Cenvaree’. The company’s Kids’ Clubs are available at all their family-friendly resorts. Centara also operates three state-of-the-art convention centres in Bangkok, as well as two in northeastern Thailand. The latest Centara brand to be launched is COSI Hotels, an affordable lifestyle brand; the first property is due to open in 2016.