Jordan “unveils” images of magnificent destinations


The Jordan Tourism Board is “unveiling” a unique image of Jordan to coincide with the royal state visit to Italy by Their Majesties King Abdullah II and Queen Rania, which will start on Monday, October 19, 2009.

The royal visit, upon the invitation from Italian President Giorgio Napolitano, will include talks with Italian Prime Minister Silvio Berlusconi and senior Italian officials on means to foster bilateral ties. It will also include a speech by His Majesty the King at the Jordanian-Italian Business Forum.

While tourism is expected to take an important place during the visit, the Jordan Tourism Board JTB is launching a Jordanian Week entitled “Giordania Svelata” (Unveiled Jordan), which will be held October 22-30, 2009.

The event will be inaugurated by Her Majesty Queen Rania Al Abdullah and will include three photo exhibitions of Jordan’s majestic treasures. The first, in “Via Dante 14 Gallery” is dedicated to images of Jordan for sale to the public and whose revenue will go to various Jordan River Foundation charity projects. The second will be a 300-meter-long street exhibition on the famous “Via Dante” pedestrian street in the heart of Milan, which includes 30 panels displaying 60 images of Jordan, as well as images by Jordanian photographers. The third exhibition will be located in the street linking the Dante Gallery to the Galleria Meravigli historical gallery. In addition to the sounds of Jordanian music, and a special spa area for treatment with Dead Sea products, this part of the event will include a restaurant offering a food tasting of typical Jordanian dishes prepared by Jordanian chefs. The restaurant, which will be dressed up with Jordanian designs and colors, will be open daily for lunch and in the evening it transforms into a service and coffee lounge.

JTB managing director Nayef al-Fayez expressed great pleasure at holding the Jordanian week in Italy and said the royal visit of Their Majesties King Abdullah and Queen Rania will open yet another important door for tourism in Jordan.

Mr. al-Fayez said, “The event will provide a unique look at Jordan and its priceless treasures to the Italian public, which constitutes an important segment of European tourists.”

“Giordania Svelata” will also offer Italian visitors a special video screening of the kingdom’s magnificent attractions on the largest screen in Piazza Duomo and in all videos in the metro stations in Milan. It will also include a gala dinner at the Meravigli Gallery for 200 people from the tourism industry and the media to the music played by Jordanian musicians.

The Jordanian week is held with the support of the Municipality of Milan, the Lombardia Region, the Jordan River Foundation, Royal Jordanian, the Jordan Enterprise Development Corporation, and the Royal Society for Conservation of Nature.

For more information, visit the special “Giordania Svelata” page on the Jordan Tourism Board’s website: