UNITED ARAB EMIRATES – The MICE business is an increasing segment throughout Rotana properties and destinations in the Middle East. The approximate current percentage of MICE business is 12 percent in Egypt, 14 percent in Abu Dhabi and 25 percent in Dubai.

This was recently announced by Imad Elias, executive vice president and chief operating officer of Rotana during the World Travel Market where Rotana was represented throughout its corporate stand in the Middle East Pavilion.

“MICE business relies not only on the property’s offering but also on the destination itself. In Egypt, we are forecasting or in fact working on, increasing the MICE business within the coming 2 years to 20 percent. Sharm El Sheikh is emerging as a conference paradise and our 5-star luxurious resort, the Grand Rotana Resort & Spa, boasts some of the most hi-tech modern facilities combined with the resort’s exclusive services, making it the perfect place to host meetings providing both business acumen with rest and relaxation,” stated Elias.

Rotana offers a wide range of conference and banqueting facilities to suit every conference, meeting, and incentive group. Many of the hotels have business centers and dedicated conference teams to help plan the perfect event. In Dubai alone, the group offers nine current properties all offering excellent facilities to a smaller or larger extent.

“In Abu Dhabi, the increase will be very significant – up to 30 percent, and this is due to the initiatives taken by the Abu Dhabi Tourism Authority to promote the destination for MICE. Hosting important exhibitions such as GIBTM assists hugely in the overall tourism development taking place and plays a major role in nurturing further growth in this sector. Rotana manages a leading property in Abu Dhabi – the Beach Rotana, which is a city conference resort and indeed a great attraction to MICE. In Dubai & Northern Emirates, Rotana has over 90 meeting / conference rooms with over 14,000 sqm2 of meeting space. This segment is tremendously increasing and the destination is certainly playing a big role in this increase, which is encouraging us to further focus on this segment,” concluded Elias.

Rotana MICE properties at a glance

Abu Dhabi
Beach Rotana – Abu Dhabi has the distinct advantage of being a city conference resort with beach frontage. It features more than 3,700 m of indoor and outdoor conference space and outdoor seafront function space, which makes it a favorite with discerning MICE organizers.

The spectacular 1,250 sqm Al Thuraya Grand Ballroom supplements the 420 sqm Diwan Ballroom and seven meeting rooms. The ballroom can easily accommodate up to 1,500 guests. Equipped with excellent acoustics and an intricate lighting system, it features sophisticated audio-visual systems making it an ideal venue for functions ranging from conferences and seminars to fashion shows, concerts, gala dinners, and product launches.

New openings in Abu Dhabi
Khalidiya Palace Rotana Resort is due to open during 2009. The property will have 400 luxurious rooms, suites, and serviced apartments, outstanding food and beverage venues, six meeting rooms, business facilities, a state-of-the-art fitness center and extensive watersport activities on one of the country’s most stunning beaches.

Park Rotana will feature 550 rooms and suites and 150 apartments, plus office space. The hotel will have an excellent choice of restaurants, meeting rooms, and leisure and fitness facilities.

Al Ain
Al Ain Rotana is situated on the bustling Sheikh Zayed Road in Al Ain, well within the business and commercial districts of the capital and close to major tourist attractions. The hotel has numerous ballrooms and meeting rooms in addition to an outdoor swimming pool, Jacuzzi, and a state-of-the-art Bodylines fitness center.