Mexico City hot air balloon takes flight

MEXICO CITY, Mexico - As a part of the promotional activities carried out by the Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal), the first hot air balloon

Mexico City hot air balloon takes flight

MEXICO CITY, Mexico – As a part of the promotional activities carried out by the Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal), the first hot air balloon with the CDMX-Mexico City Brand was launched this week at the “Altar a la Patria” on the Bosque de Chapultepec (forest), in Mexico’s capital city. The 75-foot balloon took flight on a journey to participate in some of the world’s most important balloon festivals in destinations across Europe and North America – including stops in Reno, Nevada and Albuquerque, New Mexico – over the next few months.

Spectators can view the CDMX Balloon in the following destinations over the course of its July – November schedule:

• Igualada, Spain – July 8 to 12
• Lorraine, France – July 24 to August 2
• Bristol, England – August 6 to 9
• Berneveld, Netherlands – August 19 to 22
• Reno, Nevada, USA – September 11 to 13
• Albuquerque, New Mexico – October 3 to 11
• Leon, Guanajuato, Mexico – November 13 to 16

The CDMX hot air balloon is being piloted by Mariel Merino, a Mexican pilot with expansive experience in balloon flight and who holds certifications from the DGAC Mexico and the Federal Aviation Administration.

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With this initiative, the Mexico City Tourism Promotion Fund aims to spread awareness of the Mexico City brand and its draw as a cosmopolitan destination offering vast culture and history as well as world-class gastronomy, arts, architecture and design, and as a location ripe for meetings and convention business.

According to a study released by Saffron Consultants UK, published in the London newspaper, The Guardian, Mexico City is already one of the most important city brands around the world, ranking 17th place of 57 brands, above cities like Buenos Aires, Berlin and Tokyo.

Mexico City is the country’s premier tourism destination, welcoming more than 12.5 million visitors a year. The ancient capital offers a vibrant, contemporary culture that combines pre-Hispanic, colonial and modern influences that span nearly seven centuries. With more than 150 museums and more than 180 galleries, 30 distinct archaeological and historic sites, the city is a mecca of fine art and treasures that speak to its vast history. The Mexico City Tourism Promotion Fund (Fondo Mixto de Promocion Turistica del Distrito Federal) supports and enhances city tourism.

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