New tourism brand to be established in the South Pacific

Pacific Island Countries (PICs) have agreed to develop a new "South Pacific" brand that will better represent the tourism aspirations and goals of the region.

New tourism brand to be established in the South Pacific

Pacific Island Countries (PICs) have agreed to develop a new “South Pacific” brand that will better represent the tourism aspirations and goals of the region.

This was agreed at the South Pacific Tourism Organization (SPTO) board meeting in Melbourne, Australia.

The board made up of the 16 PICs member states of the SPTO agreed to the re-branding after an extensive consultation and review was carried out on the current brand by Stollznow Consultants which stated that a new brand was needed to capture the true essence of the South Pacific and will stand out just like the islands it represents.

SPTO Chief Executive, Ilisoni Vuidreketi said the rebranding of the SPTO logo is timely as it reflects the forward thinking of the marketing initiatives of the SPTO and its members.

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“After consultations with our tourism stakeholders and consumers it was noted that we need a new brand to fully capture the essence of the South Pacific. Our current brand has the sun, blue ocean and palm tree elements which is recognizable the world, however we are about innovation and increasing visitors to our region and it is the visitors who have stated that we need to relook at our brand,” Mr. Vuidreketi said.

“We look forward to working with our consultants and member states on this new brand and we are excited at the prospects of developing a brand that will be truly representative of our unique product in the South Pacific”, Mr Vuidreketi added.

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