ibtm world plays vital role in meetings and tourism industry

This year’s itbm world event is set to bring together over 4,000 top level Hosted Buyers who will be able to schedule face-to-face meetings with suppliers of their choice, thanks to the mutual match

ibtm world plays vital role in meetings and tourism industry

This year’s itbm world event is set to bring together over 4,000 top level Hosted Buyers who will be able to schedule face-to-face meetings with suppliers of their choice, thanks to the mutual match appointment system. Many exhibitors who attended last year’s show are also set to return this year to take advantage of the targeted business opportunities.

The event, which is set to take place in the Fira Gran Via, Barcelona will provide an international platform from which over 15,500 MICE professionals will come together to conduct their annual business meetings.

Leading Association Meetings Destinations (confirmed by latest ICCA rankings) including Paris, Vienna, Madrid, Berlin and Barcelona, are all confirmed to attend ibtm world 2015, formerly EIBTM, supporting the notion that the event plays a vital role in their business development and marketing strategies.

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Christoph Tessmar, Director of Barcelona Turisme Convention Bureau commented, “We’ve been exhibiting at ibtm world since the very beginning and the show has gone a long way towards supporting us to position ourselves as a major international meetings destination for Associations. Each year we generate a vast amount of business from the show which has also contributed towards positioning Barcelona as one of the most popular Association Meetings Destination globally.”

Companies interested in benefiting from access to a global network of powerful meetings and events buyers and exhibiting opportunities should contact [email protected]

To find out more about the Hosted Buyer Association Program please visit ibtmworld.com/myclub. Hosted Buyer Association Program applications are reviewed and accepted based on the number and size of meetings, events, incentives and conferences they purchase annually, individual purchasing authority, their annual budget for meetings, events and incentives, the value of their recent business booked and potential for future business in the meetings and business travel industries.

eTurboNews is a media partner for ibtm.

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