Heathrow and BMW launch one of kind cycling partnership
LONDON, England - To coincide with National Bike Week, today Heathrow Airport and BMW have joined forces to launch the ‘Try a bike on us’ campaign to get more of the 16,500 airports colleagues who
LONDON, England – To coincide with National Bike Week, today Heathrow Airport and BMW have joined forces to launch the ‘Try a bike on us’ campaign to get more of the 16,500 airports colleagues who live within 5 km, easy cycling distance, of the airport to ride to work instead of driving.
Starting today and until the end of August, anyone who works at the airport can borrow either a BMW Cruise e-Bike or a Standard bike for two weeks free of charge via the airports Heathrow Commuter Team, the airport’s dedicated service to provide advice, and products for Heathrow colleagues to choose sustainable modes of transport.
Luxury car manufacturer BMW has in fact been using its expertise to develop bicycles over the past 60 years. This unique partnership will provide our colleagues a chance to ride their Cruise e-Bike, an electric cycle which assists the rider so they do not have to provide 100% of the effort to ride. Heathrow will also provide regular cycles for those who are confident they can undertake the physical challenge of the ride, along with helmets, safety jackets, locks and lights as part of the trial.
Heathrow is committed to reduce the number of airport colleagues that drive to work and in the last 5 years has decreased single occupancy car journeys to work by over 10% from 61.4% to 50.9%, and ensured a quarter of our airport colleagues use a bus to commute to work every day. This is another example of our on-going commitment to incentivise alternative more sustainable modes of travel to work.
John Holland-Kaye, Heathrow Chief Executive, says: “Heathrow’s cycling journey began by opening up our own bike shop back in 2010 and installing hundreds of free cycle parking spaces around the airport campus. More than 900 of our colleagues working at the airport travelled to work on their cycle at the peak of summer last year and with this trial, we hope to push this number past a thousand this year. Working with partners like BMW on campaigns like ‘Try a bike on us’, our aim is to completely transform the cycling experience to Heathrow Airport and become a more environmentally friendly neighbour to local communities because of this.”
Heathrow will work with the local boroughs to support the wider West London Cycling Strategy and support initiatives that deliver this change and develop a plan to transform the
experience for cyclists at Heathrow. Cycling is an essential part of Heathrow’s vision of building the next generation of airport, one that is designed around not only the passenger but also the environment and the local community. It will be the world’s best connected, most efficient and most environmentally responsible hub airport at the heart of an integrated transport system.