CHI Hotels & Resorts appoints vice president for strategic marketing and brand management


Tony Potter, chief executive officer and managing director of CHI Hotels & Resorts (CHI), today announced the appointment of Geoffrey Breeze in the senior position of vice president strategic marketing and brand management for CHI. Geoffrey, who has commenced his responsibilities with immediate effect, reports directly to the company CEO.

Geoffrey will be based in London and will be working very closely with the CHI Hotels & Resorts sales and marketing team, led by senior vice president Glenn Carroll. In the early stages of his appointment, Geoffrey will be concentrating on further developing CHI’s strategies across the brands that it operates and will be particularly focused on the further progression of the Corinthia brand and the Wyndham Grand Collection. He will be working with the CHI team and the Wyndham team in order to bring about further penetration and development of the Corinthia brand worldwide and the Wyndham, Wyndham Grand Collection, and Ramada brands in Europe, Africa, and the Middle East.

Geoffrey will also play a crucial role in the positioning, marketing, and brand development of the new Corinthia Hotel London, opening in 2010, through close collaboration with the London team and the central and regional teams involved. Other important focus areas in Geoffrey’s early period with CHI Hotels & Resorts will be to take control and manage the roll-out of the Wyndham loyalty program within branded properties managed by CHI.

Commenting from CHI’s headquarters in Floriana, Malta, Tony Potter said: “I am absolutely delighted that we have been able to secure the appointment of Geoffrey. He has the ideal background, knowledge, and experience to ensure that we have the appropriate professional resources and know-how in order to work with our Wyndham colleagues in implementing a successful brand management strategy throughout Europe, Africa, and the Middle East. Being based in London will enable Geoffrey to enhance and progress our joint venture activities and assist senior management in fully benefiting from the incremental revenue opportunities that exist in growing both the Corinthia and Wyndham brands.”

Geoffrey’s most recent senior marketing positions were at director level with Sabre Travel Networks and Neos Interactive. For fourteen years, Geoffrey was the worldwide vice president for the Hilton International Company based in London and responsible for many of Hilton International’s successful brand strategies. Throughout a long career in senior marketing positions, Geoffrey has held successful and senior positions with the Granada Group, Avis Rent-A-Car in New York, Gillette, and Procter & Gamble, amongst others.

Geoffrey is a British citizen and a graduate of the University of Oxford in England.


Based in Malta, CHI Hotels & Resorts (CHI) is a leading hands-on hotel management company that provides the full range of technical assistance and management services to hotel owners worldwide. CHI is the exclusive operator and developer for the luxury Corinthia Hotels brand, as well as the Wyndham and Ramada Plaza brands in Europe, Africa, and The Middle East.

CHI draws on a heritage of over 45 years in delivering high-quality services to hotel guests and an optimum rate of return to owners and investors in diverse business environments. Our experience across our three brands extends to management of luxury and upscale properties in city and resort locations and products ranging from boutique to conference and Spa hotels.

CHI Hotels & Resorts is a joint venture between International Hotel Investments plc (IHI) – 70 percent and The Wyndham Hotel Group (WHG) – 30 percent.