“Mystery discounts” to be offered by Alaska Airlines and Horizon Air


SEATTLE – Alaska Airlines and Horizon Air today announced “Mystery Discounts,” in which the carriers will offer a discount off fares to new destinations each day, for three consecutive days, starting at 12:01 a.m. Monday, Sept. 14.

“We’re offering incredible daily discounts for three days so our customers can
plan a fall getaway at a really great price,” said Steve Jarvis, Alaska
Airlines’ vice president of marketing, sales and customer experience. “We
encourage customers to log on to alaskaair.com to check out which new
destinations will be highlighted each day.”

Mystery Discounts represent a substantial savings off regular fares. They will
be revealed Sept. 14, 15 and 16, 2009, at 12:01 a.m. (Pacific time) only
through Alaska’s Web site, alaskaair.com. The fares will be valid for
immediate purchase for 24 hours. Seats are limited and travel dates vary.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK),
together serve more than 90 cities through an expansive network in Alaska, the
Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in
Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power
and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM).
For reservations, visit alaskaair.com. For more news and information, visit
the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.