Mobile travel services – debut at ITB Berlin


Mobile communication devices are becoming an increasingly dominant aspect of the global travel industry. Business travelers, as well as holidaymakers, carry smartphones, mobile phones, and netbooks in their hand luggage to ensure they can be reached anywhere and at any time.

For the first time, ITB Berlin is providing this fast-growing market with a platform of its own and establishing itself in the mobile travel services segment at the earliest opportunity. There will be a centrally located presentation stage and an adjacent exhibition area, along with targeted marketing activities and a convention both for newcomers and professionals, providing trade visitors, exhibitors, and the general public with expert, first-hand information.

“Presentations and practical demonstrations of innovative products and services, as well as fascinating discussion rounds with experts, will help to make the wealth of mobile travel services comprehensible to the user, to travel managers, and private consumers alike,” said David Ruetz, senior manager ITB Berlin.

Mobile communication devices boost efficiency and productivity on business trips, saving companies an average of 42 minutes per working day and employee. For holidaymakers, they are increasingly becoming everyday travel companions. Irrespective of the fact that nearly 25 percent of German holidaymakers check their emails several times a day, mobile electronic devices are increasingly replacing traditional travel guides. Innovative mobile phone applications and mobile Internet access provide travelers with more flexible ways of obtaining directions, information, and meeting people than language/travel guides, weather reports, and tour organizers’ information, for example. Tour operators, travel agencies, and tourism organizations also benefit from mobile networks as they are more able to reliably reach and talk to customers.

ITB Berlin will also be catering to the booming market for specialist software for the tourism and mobile services sector with graphic demonstrations on the presentation stage. Examples showing that consumers are quick to accept the innovations offered them include the use of in-car sat nav devices and electronic boarding cards. Industry observers expect all airlines to be offering them by the end of 2010.


The ITB Berlin 2010 will take place from Wednesday to Sunday, March 10-14. ITB Berlin will be open to trade visitors only from Wednesday to Friday. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Saturday, March 10-13, 2010. This is the world’s largest travel industry convention. Full details of the program can be found at ITB Berlin is the world’s leading travel trade show. In 2009, a total of 11,098 companies from 187 countries exhibited their products and services to 178,971 visitors, who included 110,857 trade visitors.


Web 2.0 services, including blogs, social networks, and Twitter, are also gaining importance in everyday business activities, a development that has been immediately recognized by ITB Berlin and ITB Asia. Both of these events are making use of the micro-blogging service Twitter, as a means of entering into a dialogue with journalists and exhibitors, as well as the trade, and of supplying them with the latest information. The world’s leading travel trade show is twittering at, while the world’s leading travel trade show for the Asia-Pacific travel market is covered by