For 10 bucks, Southwest Airlines will let you check-in early

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Southwest Airlines announced today its newest product, EarlyBird Check-in, which gives customers the option to score an early boarding position by adding an additional US$10 to the price of a one-way fare.

The service automatically reserves a boarding position for customers prior to general check-in, allowing EarlyBird customers to begin boarding the plane after Southwest’s Business Select and Rapid Rewards A-List customers.

“With EarlyBird Check-in, you no longer need to watch the clock or set your alarm to be one of the first customers to check in for a Southwest flight. EarlyBird Customers can relax, and let us do the work for them,” said Kevin Krone, Southwest’s vice president of marketing, sales, and distribution.

An early boarding position provides customers with the opportunity for a better seat selection and earlier access to overhead bin space, giving customers the option to enhance their travel experience while creating incremental revenue opportunities for Southwest.

All customers are required to print their boarding pass prior to their scheduled departure. EarlyBird Check-in can be purchased up to 25 hours prior to the scheduled departure time of the customer’s flight.