Alaska Airlines resurrects the “nerd bird” route


Alaska Airlines resurrected today the popular “nerd bird” route, providing nonstop service between San Jose, California and Austin, Texas. The flight will originate in Portland, Oregon, and the airline will add another daily flight between the three cities starting March 14, 2010.

Alaska will inaugurate the new route with its “Wi-Fi One” aircraft, a specially-equipped Boeing 737-700 offering inflight broadband Internet access. Customers will be able to connect to Alaska Airlines Inflight Wi-Fi using any Wi-Fi enabled device, such as a laptop, smart phone, or portable media player.

“It seems only fitting to offer our tech-savvy passengers a way to stay connected to what matters most to them while in the air,” said Steve Jarvis, Alaska Airlines’ vice president of marketing, sales, and customer experience. “Customers on this inaugural flight will be able to send and receive email, connect to Virtual Private Networks, and browse the web from 35,000 feet.

“This route is a natural extension of our network and provides a vital link between these high-tech hubs.”