The Samoa Tourism Authority has appointed London based Representation Plus to run its office in the UK and Ireland to increase awareness of Samoa as a tourist destination and visitor numbers from the UK and Ireland.
Commenting on the appointment, Matatamalii Sonja Hunter, Chief Executive Officer, Samoa Tourism Authority said: “We aim to boost the image of Samoa and increase product knowledge of our destination in the UK & Ireland by developing a closer working relationship with the UK & Irish travel trade. We believe Representation Plus is the ideal partner in helping us to achieve our goals and increase our visitor figures in the future.”
“Samoa has seen its UK figures drop since its presence in the UK as part of The South Pacific Regional Campaign ended. Therefore we want to establish Samoa as a leading tourist destination in the Pacific region in its own right,” concluded Hunter.
Alison Cryer, Managing Director of Representation Plus commented, “We are hugely excited to be working with the Samoa Tourism Authority again and look forward to re-introducing this incredible destination to the market. Samoa and it’s neighbouring islands are breathtakingly beautiful and offer a diverse product for the UK tourist, from picture perfect beaches for weddings and honeymoons to dramatic landscapes ideal for the adventure enthusiast.”
The UK marketing activities will include a balanced mix of travel trade support, training and joint promotions, with proactive press and PR activities targeting the consumer through lifestyle and social media.
Samoa Tourism Authority has also appointed Los Angeles based Myriad Marketing as Market Representatives for North America as part of ongoing marketing efforts to enhance the profile of Samoa as a holiday destination in key source markets.