Asian Development Bank Tourism Project

Sri Lanka has been included in an Asian Development Bank funded project to link and promote tourist sites in south Asian countries, especially for eco-tourism and pilgrimage tourism.

Sri Lanka has been included in an Asian Development Bank funded project to link and promote tourist sites in south Asian countries, especially for eco-tourism and pilgrimage tourism.

A report by the ADB said the project was conceived as a linked series of sub-regional tourism investments in the five countries – Bangladesh, Bhutan, India, Nepal and Sri Lanka.
The projects are aimed at better positioning South Asia and especially the selected “multi-country” tourist circuits in the target world markets, and improving cross-border travel.

They also aim to ensure better management of natural and cultural heritage sites of tourism importance in the region and increase the participation by communities in tourism development.

A South Asia Tourism Marketing Program that is part of the project will promote the regionโ€™s ecotourism and Buddhist attractions.

This is to cater to the growing number of high spending travellers concerned with the environment as well as those attracted by Buddhism, the report said.

A growing number of foreign tourists tend to visit a combination of countries on one trip, it said.

Several countries in the region are positioned as the ‘Buddhist Heartland’ and feature some of the worldโ€™s major Buddhist attractions, many of them recognized as World Heritage sites.

“Recent trends in the search for Buddhist spiritual wellbeing show up strongly in source markets,” the report said.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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