The Seychelles Islands, an otherworldly archipelago of 115 islands in the western Indian Ocean, is an island-hopper’s paradise. Famous for having some of the best, pristine beaches in the world, Seychelles invites one to walk along powder-soft sands and relax in the sublime, turquoise waters.
If one cares to venture away from the sand, one will also find proud national monuments, beautiful Creole architecture, golf, horse-riding, and guided nature tours of national reserves such as the legendary Vallée de Mai, a UNESCO World Heritage site, and marine parks where one can enjoy some of the rarest species of flora and fauna on Earth. At night, Seychelles provides a mellow, island-feel nightlife where one can take in a casino, local bars, and fine restaurants offering unforgettable Seychellois Creole and international cuisine.
With such attractive options for travelers from near and far, the Seychelles Tourism Board (STB) decided in 2007 to adopt and launch www.Seychelles.travel. “As .travel is a global initiative for the travel industry, we felt it was necessary to adopt .travel,” stated Karen Confait, e-marketing manager of the Seychelles Tourism Board. “We wanted to move away from the millions of .com websites; establish ourselves as an authenticated, reputable travel website; and differentiate ourselves from our competitors. It also provided more visibility on search engines.”
The STB claims that the new brand, The Seychelles Islands… Another World, was launched about the same time as the Seychelles.travel website. Both were immediate successes providing an increase in the organization’s online presence and traffic.
Seychelles.travel is the official destination website, which is featured in all of its promotional materials and advertisements. As a supplement microsite, the STB uses www.anotherworld.travel, which highlights the eleven 20-second TV commercials showcasing the natural beauty, uniqueness, and diversity of the islands.
Let your journey of personal discovery through the world’s most beautiful islands begin with www.Seychelles.travel and www.anotherworld.travel.
To make the investment in your travel business like the Seychelles Islands, get on board with .travel by visiting www.travel.travel.