International tourism is rapidly changing and a number of significant challenges and opportunities are emerging for both suppliers and destinations which require a rethink of both strategic and tactical tourism management.

The Bournemouth University International Center for Tourism and Hospitality Research (ICTHR) School of Services Management will examine and discuss the future of tourism at World Travel Market.

Tourism Futures will explore the challenges and opportunities currently emerging in the tourism industry. The seminar will investigate these major trends and provide examples on how the industry responds to change and development. The forum brings together leading academic and commercial industry experts to identify and debate new trends, opportunities and challenges.

“The notion of the tourism experience is central to the future success of the industry and destinations. It goes beyond the focus on consumer behavior and requires an understanding of how tourism experiences feel in the widest sense, both from the visitor’s perspective and the host community’s perspective,” commented Nigel Hemmington, dean and professor, School of Services Management, Bournemouth University.

Chaired by Nigel Hemmington, the session will open with commissioned presentations from Dr. Alan Fyall, deputy dean – School of Services Management, Bournemouth University on Tourism Market Trends and Developments and professor Dimitrios Buhalis, deputy director, International Center for Tourism and Hospitality Research, Bournemouth University on eTourism: Critical Developments.

Following the presentations, an interactive discussion with invited panelists, Monique de Greeve; manager, Emerging Markets Group (EMG); Oskar Hinteregger, Austrian Tourist Board; John Kent, CEO,; Theodoros Koumelis, director,; Andrew Pozniak, Industry Market manager, Emerging Markets, Travel, Google and Hisham Zaazou, assistant minister, Tourism Egypt.

Speaking about his research, Professor Fyall said, “In what globally is a particularly challenging economic environment at present, the need for market and product diversification has never been greater. The growth in arrivals from the likes of China, India, Brazil and Russia is clearly significant while the need to cater to disabled markets, among other niche groups, has also become more pressing. With the need to take into account and deliver a more personal and individual ‘experience,’ most notably at cultural heritage sites, there is much to be discussed and explored at the seminar at WTM.”

Said Fiona Jeffery, chairman of World Travel Market, “As consumer demands, needs and desires for holiday experiences continue to mature and evolve, we need to ensure that, as an industry, we stay abreast of the emerging challenges and opportunities and meet the demands. The Tourism Futures seminar is a strategic opportunity for WTM exhibitors and visitors to learn more about the issues facing the industry and come away with tangible solutions.”

The Tourism Futures session takes place on Thursday, November 13 in North Gallery Room Six from 11:00-13:00 hrs. For more information and details please visit .