Tourism Australia has announced new initiatives, including appointing commentator Harsha Bhogle as its new brand ambassador for the 2015 ICC Cricket World Cup. The tourism organization is also collaborating with several airlines, including Air India, for this 44-day sports event.
Tourism Australia’s country manager for India, Nishant Kashikar, said according to feedback received from accredited travel agents of the ICC Cricket World cup 2015, over 6,000 Indians are expected to travel โDown Underโ for the event.