Aloft brand debuts in Guangzhou

GUANGZHOU, China - Starwood Hotels & Resorts Worldwide, Inc today announced the debut of its sizzling Aloft® Hotels brand inGuangzhou with the opening of Aloft Guangzhou University Park.

Aloft brand debuts in Guangzhou

GUANGZHOU, China – Starwood Hotels & Resorts Worldwide, Inc today announced the debut of its sizzling Aloft® Hotels brand inGuangzhou with the opening of Aloft Guangzhou University Park. Located in the center of Guangzhou Higher Education Mega Center and owned by Fineland Group, Aloft Guangzhou University Park features 272 spacious, loft-like rooms, a modern design aesthetic, live music performances, and a buzzing social scene.

“We are very excited to not only debut the Aloft brand in Guangzhou, but also make our mark as the first globally branded hotel in the area,” saidVincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “We look forward to bringing to life the Aloft brand’s passion for live music, vibrant design-led initiatives and innovative new technology while becoming the center of the social scene for the next generation of travelers.”

Aloft Guangzhou University Park is centrally located in the middle of Guangzhou Higher Education Mega Center, or Guangzhou University City, in the center of Xiaoguwei Island on the Pearl River in the South-east ofGuangzhou. Also known as the ‘Cyber Port’ and ‘Intellectual Center’ ofSouthern China, the city is a national hub for personnel training, scientific communication and research.

As a top tier national-level University Park, Guangzhou University City is home to no less than ten local higher education institutions, most of which are minutes away from the hotel by foot. Aloft Guangzhou University Park is located next to Lingnan Impression Park and within easy reach of several famous city attractions such as the Whampoa Military Academy, Revolution Memorial Museum and Guangdong Science Center. Additionally, the hotel is just a convenient ten minute drive away from Guangzhou International Convention and Exhibition Center, 25-minutes away from the Zhujiang New Town Central Business District ofGuangzhou and 50-minutes away from Guangzhou Baiyun International Airport.

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Designed with tech-forward millennials in mind, Aloft Guangzhou University Park features 272 airy rooms with loft-inspired spaces with the brand’s signature features and offerings such as ultra-comfortable plush signature bed, an oversized showerhead, custom amenities by Bliss® Spa and fast & free WiFi. Plug & Play connectivity in all rooms links to the 42″ LCD TVs to maximize work and play. The hotel will also debut ArfSM – the Aloft brand’s signature pet-friendly program for dogs under 40 lbs, which features an Aloft-branded bed and bowl, plus treats and toys – the first of its kind inGuangzhou.

Aloft Guangzhou University Park offers a wide variety of dining and social spaces for guests to mix and mingle. The hotel’s signature restaurant,Nook, serves both a la carte and buffet-style international cuisine and specialty items, while its Yunshan Poetry Chinese Restaurant with six private rooms serves up traditional Cantonese and Chinese cuisine and fusion fare by top level Cantonese chefs. Foodies can also head toRe:fuel by AloftSM – the hotel’s 24/7 grab & go venue for light meals, mix-and-match munchies, healthy bites, make-your-own cappuccinos and more.

Additionally, the Aloft Guangzhou University Park offers unique ‘Tactic’ meeting rooms of varying sizes with over 500m2 of sleek meeting space, including one at 345m2, equipped with high speed internet access and state-of-the-art AV equipment.

The Aloft brand’s signature W xyz® bar is a buzzing space for guests to enjoy a refreshing cocktail, unwind with on-site recreational amenities such as billiards or table tennis, or catch up-and-coming music acts that are part of the Aloft brand’s signature “Live at Aloft Hotels” music programming. TheRe:mix SM lounge also offers another vibrant space for guests to relax or play in a stylish setting, while those want to keep fit 24/7 can sneak in a workout at the well-equippedRe:chargeSM gym or take a dip in Splash, the hotel’s indoor swimming pool day or night.

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