Madrid promotes business tourism at EIBTM in Barcelona
Once again the Madrid Convention Bureau (MCB) took part in Barcelona's EIBTM, one of the most important expos for the MICE segment (Meetings, Incentives, Conferences and Exhibitions), where it promote
Once again the Madrid Convention Bureau (MCB) took part in Barcelona’s EIBTM, one of the most important expos for the MICE segment (Meetings, Incentives, Conferences and Exhibitions), where it promoted business tourism in the capital city.
This year’s edition drew roughly 3,100 exhibitors from 150 countries, and was attended by over 15,000 visiting professionals from the incentive travel, corporate events and conference sectors.
Madrid had its own space, occupying 125 square metres, where it introduced visitors to its potential and to the benefits associated with organising conferences and events in the city. It shared its stand with 21 Madrid-based companies associated with the Madrid Convention Bureau, who were given a unique opportunity to showcase their goods and services.
Over the three days of the expo, nearly 500 meetings were held with agencies, associations, large firms and professional conference organisations from all over the world. As in previous years, the Madrid brand was strengthened at the expo via an important promotional advertising campaign including ads in promotional media and in the Official Show Daily.
After the fair, the Madrid Convention Bureau organised a familiarisation tour for 17 international clients from various markets representing events agencies and incentive event planning companies that had attended EIBTM.
Barcelona’s EIBTM was the last large international meeting attended by Madrid this year. In 2014 the destination of Madrid, a city ranked second in the world for congress tourism by the ICCA, took part in 22 international promotional activities. These included fairs, workshops, destination presentations and familiarisation tours.