New Orleans will host largest US travel and tourism trade show in 2016

Speaking Tuesday (Dec. 2) at an international tourism summit in New Orleans, Louisiana, Lt.

New Orleans will host largest US travel and tourism trade show in 2016

Speaking Tuesday (Dec. 2) at an international tourism summit in New Orleans, Louisiana, Lt. Governor Jay Dardenne and Stephen Perry, president and CEO of the New Orleans Convention & Visitors Bureau, said New Orleans is set to host two major international tourism industry events in two years, including the world’s largest tradeshow for global travel in 2016.

eTN: The governor may be wrong here not considering ITB Berlin. He may have thought about the largest trade-show for US generating travel and tourism business.

The state is also ramping up new direct marketing efforts in Brazil and Australia as part of a broad plan to attract foreign visitors.

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Dardenne and Perry shared the news at the TravelSouth International Showcase held at the Hyatt Regency in New Orleans from Monday to Thursday this week. The showcase is hosting more than 100 international tour operators from 15 countries worldwide and more than 160 travel suppliers from 11 Southern states.

In June 2016, New Orleans will host the U.S. Travel Association IPW, which draws more than 1,200 international and domestic travel buyers from more than 70 countries and more than 1,000 U.S. travel organizations.

The IPW is the largest trade show of its kind in the world, allowing travel buyers and sellers to talk face-to-face over three days of pre-scheduled meetings.

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