The Malaysia Convention & Exhibition Bureau confident on China roadshow

The Malaysia Convention & Exhibition Bureau (MyCEB) is heading to China once again to stake its claim as a major player in one of the fastest-growing industries in the world today: the business events

The Malaysia Convention & Exhibition Bureau confident on China roadshow

The Malaysia Convention & Exhibition Bureau (MyCEB) is heading to China once again to stake its claim as a major player in one of the fastest-growing industries in the world today: the business events sector. From November 28 to December 5, 2014, MyCEB will be a part of a roadshow to visit major cities in China, namely Beijing, Chengdu, Guangzhou and Shanghai.

The roadshow will include a delegation of 17 industry players including Resorts World Genting, YTL Hotels & Resorts, Sunway Lagoon, Sarawak Convention Bureau and the Sabah Tourism Board in an effort to showcase the best of what Malaysia has to offer for conferences, incentive trips, exhibitions and meetings in the nation.

Ho Yoke Ping, General Manager, Business Events, MyCEB said, “Our roadshows to China have always been rewarding in terms of the events originating in China that we manage to attract to Malaysia. Besides the proximity of our two nations and the commonalities we share which have gone a long way towards understanding Chinese culture, Malaysia remains a perfect destination in terms of its multitude of offerings and diversity.”

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On top of facilitating business-to-business engagements between the participating industry players, the Malaysian delegation will also conduct destination workshops featuring Kuala Lumpur, Penang, Sabah and Sarawak during the roadshow.

A similar 2013 roadshow managed to book over 6000 participants from China thanks to its Malaysia Twin Deal ++ (MTD++) campaign. This includes the recently concluded Perfect China incentive travel group held in Malaysia on 2-August 2014, which saw some 4000 delegates generating an economic impact of RM 75.2 million for the country and the recently concluded the Crador Global Network Conference that saw some 13,000 participants from 9 countries converge in the Bukit Jalil Stadium.

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