Holland America Line names Orlando Ashford As President

Holland America Line announced today that effective Dec.

Holland America Line names Orlando Ashford As President

Holland America Line announced today that effective Dec. 1, Orlando Ashford will join the company as President to lead the award-winning cruise line’s brand and business, including its fleet of 15 premium vessels carrying approximately 850,000 guests annually to all seven continents. Ashford joins the company from Mercer, the global consulting leader in talent, health, retirement, and investments, where he was President of the Talent Business Segment.

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“We are fortunate to have Orlando join our team, bringing with him a career’s worth of global experience leading high-performance teams that helped innovate some of the most respected and well-known companies in the world,” said Stein Kruse, chief executive officer, Holland America Group. “I am confident that Orlando’s leadership will enable Holland America Line to build on its uncompromising Signature of Excellence commitment to deliver a superior guest experience that will continue generating rave reviews from our guests, travel professionals and the industry alike.”

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