New CEO appointed at Air Arabia


The Air Arabia Group, which oversees the operations of low-cost carriers (LCCs) based in the United Arab Emirates and Morocco, as well as a wide range of ancillary businesses in tourism and hospitality, announced today the appointment of Jason Bitter as chief executive officer of Air Arabia (Maroc), which launched operations from its hub in Casablanca on May 6, 2009.

The new airline, a joint venture company and member of Air Arabia family, focuses on offering comfort, reliability, and value-for-money air travel to and from the Moroccan city of Casablanca. Air Arabia’s successful business model is applied to the management of the newly-established LCC.

Air Arabia (Maroc), which operates out of Mohammed V International Airport in Casablanca, currently serves eight destinations in Europe, including Barcelona, Spain; Brussels, Belgium; Istanbul, Turkey; London, England; Lyon, Marseilles and Paris, France; and Milan, Italy.

The new chief executive of Air Arabia (Maroc) is a highly-experienced industry professional, who has worked for more than 15 years in the sector in Europe and Asia. Most recently, Bitter served as chief executive officer of Central Europe’s first LCC, SkyEurope Airlines, based in Slovakia. Previously, he served as chief operating officer of India’s leading low-cost carrier, SpiceJet Limited, in New Delhi, India.

“We are delighted to announce the appointment of Jason Bitter as chief executive officer of Air Arabia (Maroc),” said Adel Ali, group chief executive officer, Air Arabia. “Jason brings with him enormous global experience in the low-cost sector and a great set of professional skills, which he will apply to the management of Morocco’s newest LCC and the latest member of the Air Arabia family. With this new appointment, Air Arabia (Maroc) will maximize the growth opportunities that exist for the carrier in the dynamic north African and European markets.”

“I am extremely pleased to have been given the opportunity to join the Air Arabia Group and to guide the operations and ongoing development of Air Arabia (Maroc),” said Bitter. “While the worldwide aviation sector currently faces unprecedented challenges as a consequence of the global financial crisis, the appeal of value-for-money, low-cost carriers has never been greater. Based on the successful management model of Air Arabia, I am convinced that Air Arabia (Maroc) can soar to great heights, providing travelers in north Africa and Europe with the highest standards of safety, service and convenience at extremely competitive prices.”