Poor services, transport: Only 6 percent of foreign visitors return to Vietnam

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Written by Linda Hohnholz

HANOI, Vietnam – A survey recently launched by one EU-funded tourism development program revealed that a mere 6% of the questioned international tourists choose to return to Vietnam due to poor touris

HANOI, Vietnam – A survey recently launched by one EU-funded tourism development program revealed that a mere 6% of the questioned international tourists choose to return to Vietnam due to poor tourism services, inconvenient transport and inadequate investment.

The survey, launched by the Management Board of the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Program (EU Project in short), also showed that over 90% of the international respondents are first-time visitors.

The survey was launched in five of the countryโ€™s major tourist attractions: Sa Pa town in Lao Cai Province, UNESCO-recognized Ha Long Bay in Quang Ninh Province in northern Vietnam, Hue- the countryโ€™s imperial capital which is home to UNESCO-recognized monument complex, Da Nang and Quang Nam Provinceโ€™s UNESCO-acclaimed Hoi An Old Town in the central region.

The respondents were some 3,000 domestic and international tourists touring at the five mentioned spots in March and April, and July and August.

Hoi An and Da Nang boast longer tourist stays than Sa Pa, Hue and Ha Long Bay, according to the survey.

Tourists stay in Da Nang and Hoi An on an average of almost 4.5 nights, while they only spend 1.5-2.5 nights in Hue, Sa Pa and Ha Long.

The survey also pointed out that among the questioned domestic tourists, 39%, 24% and a mere 13% are on their first, second and third visits to the sites.

A number of tourism experts and tour guides told Tuoi Tre (Youth) Newspaper that the survey results reflect quite precisely the current Vietnamese tourism, which is endowed with stunning landscapes, but is plagued by inadequate investment, scanty tourism services and difficult transport.

Reluctant to return

Nina Walker and Julian Roopp, two German young tourists, spent almost 30 days travelling from the northern region to Ho Chi Minh City on their first visit to Vietnam.

They shared that the more they traveled southward, the fewer unique Asian features they could find in the sites, except for a hot humid climate.

โ€œHCMC is nice and modern but its lack of typical Asian architecture makes it look just like any other modern city in the world. We didnโ€™t know where to go for traditional Vietnamese art performances in the evening,โ€ they said.

Similarly, Amyna and Fatou, from France, found buying purely Vietnamese souvenirs a real challenge on their first visit to the country.

Many souvenirs look just like those found in Thailand or China, they added.

The four young foreigners all shook their heads when asked if they would return to Vietnam.

These were among the many foreigners Tuoi Tre reporters met at the Notre Dame Cathedral and HCMC Central Post Office- two of the cityโ€™s most-frequented spots- where the newspaper launched a mini survey.

According to Tuoi Tre findings, most of the respondents replied that they wouldnโ€™t come back to Vietnam as the spotsโ€™ appeal remains limited.

Carlo Campisrn, an Italian tourist, and his girlfriend were about to complete their first visit to Vietnam after four weeks travelling to Sa Pa, Hanoi, Ha Long Bay, Hue, Hoi An and HCMC.

โ€œI havenโ€™t thought about revisiting Vietnam. Your countryโ€™s landscapes are really gorgeous but seriously polluted. Garbage is pervasive in Ha Long Bay and Hanoi streets,โ€ Campisrn commented.

He pointed out that in Venice, one of the worldโ€™s famed tourist attractions, the tourism authorities there always make sure that tourists are pampered and provided with adequate information and services.

By contrast, Vietnam boasts a large number of relics and scenic spots, which arenโ€™t appealing enough due to improper investment to draw second-time visitors, he stressed.

โ€œWe were often pestered by peddlers, who tried their best to talk us into buying their items. We and other tourists who donโ€™t go in tours also found traveling from one place to another by public means of transport a challenge due to lack of information,โ€ he complained.

A veteran officer at one of the countryโ€™s major international tour operators, acknowledged that international touristsโ€™ unwillingness to return to Vietnam is put down to monotonous services and products.

โ€œOur tourism industry lags far behind other Southeast Asian countries, let alone other developed ones. Thailand launches five to 10 new spots each year, while Vietnamese attractions remain almost unchanged for several years,โ€ he noted.

Thanh, a tour guide at a company in HCMC, said that his company always tries to add seeming novelty and diversity to their tours to draw clients.

His company launches sightseeing tours on โ€œxich loโ€ (pedicabs) and bicycles within Hoi An Old Town to avoid boredom.

He added that while the quality remains almost unchanged, increased admission fees, such as the planned 30% rise in fees to Hueโ€™s monuments, and doubled fees to Ha Long Bay, have further deterred tourists from returning.

According to local tour operators, inbound tours from European countries vary from US$900 to over 1,000 for a tour of nine or ten days depending on the itinerary and hotel quality.

Most international tourists come to Vietnam for only sightseeing and exploration of the native culture.

By contrast, other countries also combine sightseeing, culture discovery with diverse shopping and recreational activities, considerably boosting their chance of coming back.

Tran Xuan Hung, CEO of Viking, a local tour operator, said that his greatest headache is to guide international tourists, particularly those from Islamic countries, where to go for recreation and shopping at night.

โ€œThe major shopping mall complexes in HCMC arenโ€™t by no means on par with similar venues in their countries, while pure Vietnamese souvenirs and traditional art performances are really hard to come by,โ€ he noted.

Ngo Thanh Phong, a tour guide at major tour operator Saigontourist, stressed that many international tourists on tours to the Mekong Delta said they would certainly prolong their stay if transport to the places was easier.

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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