A group of nine prominent European journalists undertaking a 5-day trip to Armenia recently, as part of a UNWTO-supported familiarization trip, gave the country a big thumbs up.
“People from the US and Europe are looking for something exotic, and Armenia represents that. It’s incredible!” quoted UK freelancer, Nick Easen, during a workshop with Armenian tourism industry representatives.
The journalists, from Italy, Spain, and the UK, were introduced to a combination of Armenia’s unique hospitality and the outstanding cultural and natural heritage during the intensive tour throughout the country.
“Armenia is one of those places that touches the heart. I’ve had 3 or 4 ‘golden moments’ during my short stay here,” said UK freelancer, John Bell, during a talk-show program on Armenia TV, where the journalists were invited to share their impressions and make recommendations on improving Armenia’s image.
The Armenian Tourism Development Agency hosts a number of group and individual familiarization trips each year focusing particularly on their target markets of Italy, France, the UK, Russia, and USA.
The Armenian Tourism Development Agency (ATDA) was established as the government’s tourism promotional arm in June 2001. In partnership with private businesses, it aims to market Armenia in local and international markets, and create programs aiding the overall development of Armenia’s tourism industry.