Next ITE & ITE MICE will take place June 10-13, 2010 in Hong Kong


Held annually in Hong Kong, ITE & ITE MICE is among the few leisure and MICE shows in Asia covering a substantial market like Hong Kong and also the fast-growing markets of China and Asia, which brings direct contact not only with the travel trade but also corporate buyers, and effectively combines professional and public days, each of which has its own success! The travel expo, ITE & ITE MICE, offers all of this to the international travel trade to promote and expand their businesses and contacts in Asia.

Despite the financial crisis and swine flu this year, the expo managed some growth and remained the same in scale with 610 exhibitors from 44 countries/regions participating in the expo this year. Official pavilions of tourism authorities from Africa, the Americas, Asia, Europe, and the Middle East occupied 16,000 SQM, a small increase over the pervious year. Some 80 percent of exhibitors came from outside Hong Kong.

In 2009, the expo was attended by over 11,000 trade and corporate visitors with around 75 percent from Hong Kong, 25 percent from mainland China and other parts of Asia, and 64,400 public visitors, up 12 percent. The expo, therefore, offers an effective platform to cover important markets in Asia.

In recent years, they have been staging in the travel expo the “Wellness & Medical Tourism Pavilion,” a “Cruise Education Corner” to better promote cruise travel, and the “Hong Kong Travel Agent Zone,” to name a few.

Hong Kong itself is a significant market, ranked 4th in Asia by international tourism expenditure by UNWTO, after Japan, mainland China, and South Korea. In 2008, Hong Kong citizens made over 80 million departures despite a population of around 7 million.

ITE & ITE MICE is supported by the China National Tourism Administration, Hong Kong Tourism Board, Macau Government Tourist Office, and the Travel Industry Council of Hong Kong, with Cathay and Dragonair as Official Air partners and MTR Corp as the Official Rail of the event.

The next ITE & ITE MICE will take place from June 10-13, 2010 at the Hong Kong Convention & Exhibition Center. For further info, updates, and regular market news, please visit the trade websites: and For inquiries, please email or fax 852-3520-1500.

Quick Links:
ITE & ITE MICE 2009 Post Show Report
ITE & ITE MICE 2010 Booking Form