Iceland – get the idea


Iceland’s best-known movie director, Baltasar Kormakur, is right now working on a new high-budget Viking movie. With an estimated budget of US$60 million, this will be the most expensive film ever made in Iceland. Baltasar became famous for his “101 Reykjavik” some years ago and is, without compare, the most popular movie director on the Saga Island. His new movie is partly based on the stories of Mjal (“Njals saga”), a Viking herse and his family living in Norway and Iceland. The sagas are full of dramatic stories, and they are a very important part of the history of the Icelanders.

“I am really looking forward to this movie, and I am sure it will be a big hit all over the world and even make more people to come and visit the beautiful country, Iceland – so full of excitement and adventure,” said Baltasar.

And this has been seen in Iceland before. After the release of the James Bond movie, “Die Another Day,” in 2002, the first episode of the 6th series of the Amazing Race in 2004, and most recently “Journey 3-D,” which were all partly filmed in Iceland, new and exciting programs for incentive groups emerged.

The film will certainly set the tone for new and exhilarating programs in Iceland where extraordinary landscape sets the perfect background for truly amazing “Viking” activities.

For more information about incentives in Iceland, please contact the Iceland Convention and Incentive Bureau, email:, web: