John A. Cardona Appointed To Handle Marketing

Berlin Convention Office opens North America representation

Berlin Tourismus Marketing (BTM) and the Berlin Convention Office are investing in the North American Market.

Overview Of Five Year Plan

Seychelles Tourist Board presents results of marketing conference

The Seychelles Tourist Board (STB) has ended their annual marketing conference, which brought together most of their staff from the overseas tourist offices, a number of their newly-appointed "tourism

Winners Announced

Best airports crowned at the first 2010 regional heat of the Routes Airport Marketing Awards

Routes on Monday celebrated the first regional heat of this year’s Airport Marketing Awards and announced the winners for the Americas region.

Hearing What Was Not Said

Changes may be coming at the helm of the Seychelles Tourism Board

At the opening of the Seychelles Tourism Board annual marketing conference last week an event caught this correspondent’s eye and prompted some added fact finding.

Interview With Alain St. Ange

Seychelles tourist board director of marketing gives 2010 preview

A recent interview given by Mr. Alain St. Ange, Seychelles Tourist Board Director of Marketing and eTN Ambassador, is reproduced here with his kind permission for the benefit of our readers:

Comprehensive Training Plan

Qatar Tourism Authority hosts UNWTO session on tourism marketing planning

Qatar Tourism Authority (QTA) will host a training workshop on tourism marketing planning from January 26 to 28, 2010 at the Millennium Hotel in Doha.

Plane Ticket Tax Urged

Caribbean tourism officials want $10 air fare tax

The Caribbean Hotel and Tourism Association is urging the region to consider imposing a $10 tax on plane tickets to help it recover from the economic crisis.

Public And Private Sector Strategy

Seychelles tourism to hold annual marketing conference

Starting on January 27, the Seychelles Tourist Board (STB) and the archipelago’s tourism private sector will sit down to map out their strategy of tourism marketing for the year 2010 and beyond.

Experiencing The Aurora Borealis

Norway harnesses Northern Lights for tourism marketing campaign

Innovation Norway, the official Norwegian tourism and trade organization, is hoping to harness the powerful draw of the magical Northern Lights by launching an integrated marketing campaign to positio

Embracing The Internet

Marketing has changed and the tourism industry needs to embrace new ways

Gone are the days when putting an ad in the paper made the phone ring. Marketing has had a huge shift since the Internet became a household research tool.

Destination Promotion

Valle D’Aosta presents tourism marketing plan for 2010

The goal of some Italian regions wanting to re-vamp their image for the forthcoming 2010 tourism season 2010, is to renew their strategy for promotion of the destination.

UK

Visit Cornwall backs cosmetic tourism ops

A national campaign to promote Cornwall as a so-called plastic surgery tourism destination is being supported by the county's tourist board.

Hawaii Tourism

Additional $1.2 million approved for Hawaii marketing

The Hawaii Tourism Authority has approved spending an additional $1.2 million to help stimulate travel to Hawaii.

The decision was made Nov. 12 by the HTA’s marketing committee.

Hawaii Tourism Authority

HTA's marketing committee approves additional US$1.238 million to stimulate travel to Hawaii

HONOLULU, HI — The Hawaii Tourism Authority (HTA)’s marketing committee announced today that it has approved an additional US$1.238 million from the marketing opportunity fund for programs that wi

Tourist Board Launches New Advertising Line

Vienna - now or never!

The Vienna Tourist Board unveiled its new advertising line, "Vienna - now or never," hoping to attract international visitors to Vienna right now, without delay.

Online Tourism Marketing

Kenya Tourist Board hunts for visitors online

The Kenya Tourist Board has now turned to online marketing to rope in visitors and create an avenue around its perennial limited financial options.

West Bank's Tourism Potential

UK to promote West Bank as tourist destination

The West Bank has a reputation for instability, military checkpoints and the ever-present threat of war with Israel.

It Can Help Improve Profits, Says World Travel Market

Marketing sustainable tourism

World Travel Market is aiming to smash the myth that responsible tourism cannot contribute to the bottom line.

Tourism New Zealand Gets New Chief Executive

Kevin Bowler picked as new Tourism New Zealand chief executive

Tourism New Zealand has picked an outsider to captain the best-known brand in tourism.

Yahoo!Xtra boss Kevin Bowler will take over as Tourism New Zealand chief executive next year.

Africa

Cape Town winter marketing campaign gets results

Cape Town’s hospitality industry may have mixed reviews about winter 2009, but Cape Town Tourism has enjoyed positive results from the campaign it conducted on behalf of its members.