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New CEO sets direction on branding, expansion and distribution for Jin Jiang

Interview with China’s leading hotel group executive

New CEO sets direction on branding, expansion and distribution for Jin Jiang

By Tsang Shuk Wa

As China’s leading hotel group with a sprawling network of 120,000 rooms, Jin Jiang Hotels has yet to develop a brand reputation that matches its size.

Rebranding of Centara Grand Plaza Bangkok hotel

Relaunching party

Rebranding of Centara Grand Plaza Bangkok hotel

On January 1, 2012, the Sofitel Centara Grand Bangkok became known as Centara Grand Plaza Bangkok, signifying the amicable dissolving of the long-term partnership between Centara and Accor, and a ...

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