"More Than Footprints" Campaign

Tell TripAdvisor how to give away $1 million

LONDON - TripAdvisor(R) today launched the "More than Footprints" philanthropic initiative, in which TripAdvisor will donate US$1 million to five travel-related nonprofit organizations.

Australia

Australian tourism tries new campaign

Australia's controversial Where the bloody hell are ya? tourism campaign has largely been unsuccessful and now the Aussie marketers are trying a different tack to attract international visitors.

India

Seoul train, Tokyo taxis to invite tourists to India

India has unveiled a major outdoor advertising campaign in Japan, South Korea and other key South East Asian markets to woo more tourists to the country.

New Campaign Launched With Hit Live Performance

Michael Wong re-appoined as Tourism Malaysia ambassador

HONG KONG (September 11, 2008) - Malaysian singing sensation Michael Wong has

Challenges Senators Obama And McCain To Outline Solutions To America's Deteriorating Travel System

Travel Industry Association launches multimedia advertising campaign

WASHINGTON, DC (August 21, 2008) -The Travel Industry Association (TIA) today unveiled a bold campaign to encourage Senators Obama and McCain to detail their plans for improving the domestic and inter

New Zealand

$7m tourism campaign pitches to UK visitors

Tourism New Zealand will launch its biggest ever British marketing campaign next month in a bid to stem the fall in visitor numbers from our second largest tourism market.

Tourism body failed to assess campaign

Tourism Australia has no bloody idea how it's doing

The national auditor has criticised Tourism Australia's handling of potential conflict of interest among board members, and for spending $184 million on the Where The Bloody Hell Are You?

Destination Marketing Industry Awareness Campaign

Go Travel Like A Local

LAS VEGAS, NV – Destination Marketing Association International (DMAI) announced today the official launch of an integrated awareness campaign — Go Travel Like A Local — to increase the visibili

would you be so kind and come to australia please

New Aussie tourism agency promises no swearing

Australians are generally not averse to ruffling a few feathers but it seems Tourism Australia has finally decided it's time to draw a line under the "where the bloody hell are you?" incident.

Australia

Desperately seeking a tourist trap

Bloody hell. Australian tourism is in the doldrums with the number of first-time visitors going backwards over the past seven years.

So, where the bloody hell are the tourists from the "bloody hell" campaign?

MP defends 'bloody hell' tourism ad

The architect of the controversial "So where the bloody hell are you?" tourism campaign has defended its performance.

Israel Beefs Up Tourism Advertisement In Germany

New tourism campaign planned for Germany

The Finance Ministry has transferred NIS 10 million to the Tourism Ministry in order to fund the latter's new campaign in Germany, which has already sparked an increase of 50% in tourists from that country entering Israel.

Maui's Campaign Helps Prevent Cigarette Butt Litter

Keep your "butts off the beach"

MAUI, Hawaii - Maui, rated as "Best Island in the World" by the readers of Conde Nast Traveler for 13 years, is working to keep its beaches beautiful, through a "Butts off the Beach" awareness campaign to prevent cigarette butt litter.

Kenya

Business leaders in $200m photo shoot for tourism

Kenya’s top business leaders have launched a major campaign to drum up support for the country’s tourism industry, which is struggling to recover from the effects of the post-election violence earlier in the year.

The hospitality sector was hardest hit by the chaos that followed the disputed presidential elections.

Australia Tourism: M&C Out Of Tourism Race

"Where the bloody hell are you?" campaign could be history soon

The agency behind the "Where the bloody hell are you?" ads, M&C Saatchi, has been knocked out of the race to retain the creative advertising account for Tourism Australia, which is expected to announce a shortlist of two agencies today.

New Campaign Targets French Tourists

Israel launches promotional campaign in France aimed at attracting more tourists

A new campaign launched by the Tourism Ministry and aimed at increasing the number of French tourists to Israel will start screening in cinemas across France soon.

Australia

$10,000 tourism focus on Queensland

A new Queensland tourism campaign will replace bikini models and iconic scenery with amateur happy snaps taken by "real" holidaymakers.

The $2.5 million drive, part of Tourism Queensland's WOW Campaign, will call on anyone who has holidayed in Queensland to send in their best photos of the experience.

NYC Works Hard To Lure The Tourists

NYC tourism campaign expands with more tips

NEW YORK - New York City is expanding a welcome campaign for foreign travelers with more insider tips from celebrities and local experts.

Metropolitan Opera general manager Peter Gelb, MTV fashion VJ Coltrane Curtis and musician Itzhak (itz-HAHK) Perlman are among the famous New Yorkers who have joined the effort.

Australia

New $1.2m tourism campaign for Sydney

A $1.2 million tourism campaign will highlight the biggest events in Sydney's calendar in a bid to attract more visitors to the city, the NSW government says.

State Tourism Minister Brown officially launched the campaign - dubbed Sydney, Designed to Inspire - at a breakfast at the city's Museum of Contemporary Art on Tuesday.

Kenya

The Paradise Within Our Borders

The battered leisure and hospitality industry is rolling out a campaign it hopes will earn the players enough revenue to keep them afloat as the country awaits the return of high-net worth foreign tourists.