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Alaska Airlines inaugurates Portland - Maui flight

Alaska Air

Alaska Airlines inaugurates Portland - Maui flight

Alaska Airlines yesterday inaugurated a thrice weekly flight between Portland, Oregon and Maui using a Boeing 737-800 aircraft that seats 157 passengers.

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Alaska Air loses $19M in Q1; will charge $15 for first bag

Alaska Air

Alaska Air loses $19M in Q1; will charge $15 for first bag

By bizjournals.com

Alaska Air Group Inc. said it lost $19.2 million, or 53 cents per share in the first quarter and added that it will begin charging passengers $15 for their first checked bag.

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Independent Alaska Air can't rule out merger

Alaska Air

Independent Alaska Air can't rule out merger

By forbes.com

Alaska Air Group Inc., operator of Alaska Airlines and Horizon Air and a partner of Delta Air Lines Inc., would consider a combination with another carrier if the right deal was proposed, but for now

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Alaska Air taps Oracle to build customer loyalty

Alaska Air

Alaska Air taps Oracle to build customer loyalty

By informationweek.com

The airline implements Siebel loyalty-program software designed to shift the focus away from revenue-draining free miles and more toward personalized service.

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