Australia

Australian tourism tries new campaign

Australia's controversial Where the bloody hell are ya? tourism campaign has largely been unsuccessful and now the Aussie marketers are trying a different tack to attract international visitors.

India

Seoul train, Tokyo taxis to invite tourists to India

India has unveiled a major outdoor advertising campaign in Japan, South Korea and other key South East Asian markets to woo more tourists to the country.

Airline Aims To Advertise On Bald Heads

Air New Zealand: Few bold heads wanted

Air New Zealand is looking for a few bald-headed frequent fliers. It's all part of the company's new advertising venture.

For Experience Macau Advertisement

Macau Government Tourist Office wins PATA Gold Award

Macau Government Tourist Office (MGTO) was granted one of this year's Pacific Asia Travel Association (PATA) Gold Awards under the category: Travel Advertisement Print Media.

Florida goes after UK kids

Florida tourism officials target British kids

Visit Florida, the state's official tourism marketing agency, said this morning that it has partnered with First News, the widest-read children's publication in Britain, to promote the state to the ne

Desperate times and desperate measures

Ads to be printed on airline boarding passes

Six international airlines have opened the door to advertisers with a new initiative that will allow ads to appear on boarding passes printed following online check-in.

the end of hidden cost is near. at least in europe...

Euro MPs target hidden cost airline ads

Laws banning hidden air fares costs are expected in force by the end of the year following final approval from Euro-MPs today.

New Campaign Targets French Tourists

Israel launches promotional campaign in France aimed at attracting more tourists

A new campaign launched by the Tourism Ministry and aimed at increasing the number of French tourists to Israel will start screening in cinemas across France soon.

Virgin Atlantic's Ads Misleading

Airline rapped over misleading ad

The advertising watchdog has upheld four complaints made about a magazine advert promoting Virgin Atlantic's premium economy class service.

The Advertising Standards Authority (ASA) said the Crawley-based airline may have misled readers into thinking that new, larger seats were available in all its premium economy cabins.

Africa Unscrambled

Trying to get the tourists back

The front page of today's Daily Nation in Kenya has a big picture of Raila Odinga and his wife Ida relaxing at a luxury Indian Ocean resort. In true British tabloid tradition Raila is reading a copy of the Nation.

Ryanair. Again...

New advert rap for budget airline Ryanair

LONDON — Britain's advertising watchdog rapped Irish low-cost airline Ryanair Wednesday for a flights promotion that showed a young woman dressed like a schoolgirl.

The Advertising Standards Authority (ASA), which monitors publicity material but has no powers to fine transgressors, said the image was "irresponsible" as it appeared to ... read more

France

Sarkozy to sue airline over advert

PARIS, France - French President Nicolas Sarkozy has asked his lawyer to take legal action against low-cost airline Ryanair for using a photo of him and girlfriend Carla Bruni in an advertisement, a spokesman said Monday.