Australia

Tourism ads too 'white-collar'

Tourism chiefs have had to defend a new $40 million advertising campaign inspired by the film Australia after an expert criticised it for targeting city-dwelling white-collar professionals to the excl

Smithsonian ads

Smithsonian tries cell phone ads to draw tourists

NEW YORK - The Smithsonian Institution will try luring tourists into an upcoming art exhibit by sending advertisements to visitors' cell phones.

Greyhound beheading

Greyhound scraps ads after Canada bus beheading

TORONTO - Greyhound has scrapped an ad campaign that extolled the relaxing upside of bus travel after one of its passengers was accused of beheading and cannibalizing another traveler.

Tourism body failed to assess campaign

Tourism Australia has no bloody idea how it's doing

The national auditor has criticised Tourism Australia's handling of potential conflict of interest among board members, and for spending $184 million on the Where The Bloody Hell Are You?

Desperate times and desperate measures

Ads to be printed on airline boarding passes

Six international airlines have opened the door to advertisers with a new initiative that will allow ads to appear on boarding passes printed following online check-in.

Schwarzenegger Tries To Lure More Japanese To "Kalifonia"

Schwarzenegger promotes tourism in Japan

SACRAMENTO — Advertisements starring Gov. Arnold Schwarzenegger are running on network television in Tokyo, featuring the governor speaking briefly in Austrian-accented Japanese.

How Dumb Is Dumb?

Philly false airline ads draw high responses, ethics concerns

NEW YORK - Did the Philadelphia Inquirer and Philadelphia Daily News cross an ethical line Friday when they ran a slew of false ads for a non-existent airline in an attempt to gauge the power of print and online advertising? Some journalism ethicists and observers say yes.

Canada

Nova Scotia tourism ads found on questionable website

Nova Scotia's government has suspended its $60,000 web advertising contract with Google, after ads promoting the province were found on a website deemed offensive.

Florida

Florida hopes ads boost tourism

TALLAHASSEE, Fla. — Florida's top industry is hoping to blunt the effect of a softening economy with its first national ad campaign aimed at persuading travelers to come to the state.

The tourism ad campaign, focusing TV and Web viewers in cold Northern cities, began Monday. Besides a 30-second TV spot, the campaign includes print ... read more