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eTurboNews Group
Company Profile
Our Mission
The mission of
eTurboNews Group is to provide a
cost-effective B2B service of news,
PR representation for the global
travel and tourism industry and
information distribution through
email and web site archival storage,
search facilities and readership
tracking.
Our Services
eTurboNews,
our flagship news service, is a
daily bulletin of reports written by
a global team of contributing
editors, writers, guest analysts and
occasional correspondents, focused
on events, company news, market
trends, new routes and services,
political and legislative
developments relevant to travel,
transport and tourism, and issues
relating to tourism’s role in the
fight against poverty, and the
industry’s responsibility for the
environment and human rights.
The content of
the reports is editorially regulated
according to news values,
significance and accuracy, copyright
protected, and independent of any
advertising and sponsorship carried.
The readership
base is an opt-in subscriber
emailing list currently running at
255,000+ worldwide, mainly travel
trade professionals and specialist
travel and tourism journalists.
eTurboNews
editorial articles are available for
syndication and republishing by
other news media on standard terms.
eTurboNews
Breaking News
is the brand
banner for urgent one-off
communications of individual or
moving urgent news items distributed
as and when necessary.
eTurboNews
Discussion
is a moderated
web-based community message board
for feedback, comments and reaction
from readers.
eTurboNews
Communications
is a public relations consultancy
geared specifically to the needs of
the travel and tourism industry. We
provide a service of tailor-made PR
solutions and advice on marketing
and branding for large companies or
small and medium-sized enterprises
engaged in travel, transport or
tourism related business.
eTurboNewsTravelWire
is an information distribution
service for disseminating company
announcements, advertorials, product
launches, market expansion, projects
and other commercial messages to a
global or regionally defined
subscriber list of travel trade
professionals and the media.
eTurboNewsTravelTelegram
is a paid-for
service of individual commercial
messages delivered to the opt-in
mailing list or to segments defined
by geographical region or
professional sector, and
cross-referenced to the themed
services described above for
subsequent search and reference.
eTurboNewsTravelPress or
forimmediaterelease.net
Newswire service
for journalists
TravelPress.biz services is the
world leader in text and multimedia
news for travel journalists, travel
writers and travel-trade editors. As
of today we include 14500+
specialized journalists, and media organizations
worldwide showing interest in travel
& tourism related stories. Your
information is distributed by email
or fax to our journalists
subscribers and archived on the
www.forimmediaterelease.net web site
for later consultation and planning.
Business Model
Introduction
eTurboNews is a
business to business service of
online distribution of news and
information relevant to the global
travel trade, alongside a specialist
travel trade PR and marketing
service and partnerships with world
bodies related to travel and
tourism, including UNWTO, WTTC and
ICTP and media partnerships with
travel fairs including ITB-Berlin
and IMEX-Frankfurt.
Mode of Operation
The mode of
operation is to distribute news
reports and commercial messages by
email to a list of opt-in travel
trade and media subscribers, and
archive the messages for retrieval
and reference on the website, and to
provide tailor-made PR and marketing
solutions for small and medium sized
travel and tourism enterprises.
Generating
Revenue
eTurboNews earns
its revenue from payments for
distribution, banner advertising,
classified advertising and also from
sponsorship support which can be in
monetary value or as in-kind
(barter) arrangements. eTurboNews
also earns income from devising
specialised PR and marketing
solutions through its eTurbo
Communications division.
Added
Value
In the field of
travel trade information
distribution, eTurboNews gives added
value by its instant global reach,
targeting travel trade professionals
and media outlets (journalists and
newspapers, magazines, broadcasters
and online services), on an email
distribution list of over a quarter
of a million opt-in subscribers
world wide.
eTurboNews also
adds value to the distribution of
travel trade news by being to call
on a network of in-country
representatives, correspondents and
analysts to provide focused news
reports relevant to the travel trade
from close to events faster than the
general public media.
eTurboNews also
adds value by hosting a discussion
forum and weblog related to travel
and tourism which provides
interaction, information and
feedback from readers.
Services
The flagship
service by which the enterprise is
named, eTurboNews, is a daily
news bulletin distributed by email
and archived for future research and
reference on a web site,
www.eturbonews.com . Alongside
eTurboNews are commercial services
which distribute company
information, announcements and
marketing messages for a fee.
eTurboTravelWireNews is a
bulletin comprising paid commercial
messages.
eTurboTravelIndustryDeals,
eTurboTravel-Telegram and
eTurboTravelPress are email
services for the paid distribution
of single items to travel trade
professionals, media subscribers or
a combination of both segments of
the readership;
eTurboBreakingNews is the
one-off distribution of urgent news
reports to the entire global
readership of 215,000, followed up
by in-depth news coverage in the
daily eTurboNews bulletin.
Our People
Executive
Juergen
Thomas Steinmetz,
President and Founder, Haleiwa,
Hawaii, USA
Thomas Steinmetz is originally from
Germany and resides in Honolulu,
Hawaii. Thomas worked within the
travel and tourism sector starting
his career in Dusseldorf with Hapag
Lloyd, Germany’s largest travel
company. In the United States Thomas
owned and operated outbound tour
operating agency UDA and also
consulted with marketing company,
Bloody Good Stuff on projects, in
addition to jointly spearheading the
Indonesian Council of Tourism
Partners (ICTP) for the Ministry of
Culture and Tourism of the Republic
of Indonesia within North America.
Thomas brings real world
perspective, realism and hands-on
experience to our marketing accounts
and projects.
Nelson
Alcantara,
News Editor, Los Angeles,
California, USA
Michael
McCoy,
Director of Sales, Haleiwa, Hawaii,
USA
Lars
Magnusson,
Publishing Director Asia/Pacific,
Chiang Mai, Thailand
Editorial
Hazel Heyer,
Editor, Orlando, Florida, USA
Dr. Elinor
Garely,
New York Reporter, New York, USA
Global journalist, marketing and
management educator/consultant in
hospitality, travel, tourism and
security industries
David
Browne,
London Representative, European
Editor, London, UK
David is an experienced professional
journalist specialising in Travel
and Tourism. He is based in London
and was previously a senior
broadcast journalist with the BBC in
News and Political Programmes before
turning freelance to concentrate on
his travel interests. He has
contributed to newspapers, magazines
and web sites and is London
Correspondent and European Editor of
eTurboNews. David also edits travel
guide books and gives presentations
and seminars at travel fairs and
conferences. He is co-author of The
Adventurous Traveller, a Fellow of
the Royal Geographical Society and a
member of the Institute of Travel
and Tourism.
Satish
G,
Asia Regional Reporter, New Delhi,
India
Y. Sulaiman,
South-East Asia Reporter, Kuala
Lumpur, Malaysia
Prof
Wolfgang H
Thome,
Africa Consultant, Entebe, Uganda
Advertising and Sponsorship
Opportunities
Banner
advertising, classified ads and
sponsorship credits can be placed on
any or all of the eTurboNews branded
distribution services. Placement of
your commercial messages as text or
in formatted style is subject to
payment in line with rates and terms
set out in accompanying
documentation.
No payment is
permitted for the placement,
ranking, content, product favouring
or omission of news items in
eTurboNews, and advertising or
sponsorship does not confer any
editorial control on the news
content of the daily bulletin or
breaking news messages. |
