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JAL And JR Tokai Team Up

Boosting Japan's inbound tourist demand

eTN Staff Writer  Jun 13, 2009

Japan Airlines (JAL) and Central Japan Railway Company (JR Tokai), representing the 2 major modes of transport that bring tourists into and around Japan, have decided to team up and join strengths to stimulate demand and boost visitor numbers to Japan.

As a start, from July 1, 2009, with support from - a JTB Group travel website for overseas travelers planning to visit Japan - passengers who purchase their air tickets to Japan through JAL's international websites can, at the click of the mouse, navigate to a tour page where they can purchase a JR Shinkansen Tour to such destinations as Kyoto or Takayama by the high-speed railway trains well-known world-wide as bullet trains or shinkansen. The website provides translation in English, French, German, Spanish, and Korean.

Combining the unique Japanese hospitality offered onboard by JAL, and the renowned shinkansen that has long been another symbol of Japan, JAL and JR Tokai aim to attract more foreign visitors and promote inbound tourism. Both companies look forward to developing the collaboration further and will cooperate to offer holiday-makers to Japan greater convenience and new domestic destinations that best represent Japan.

Boosting Japan's inbound tourist demand
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