UK

Creme egg advert to help tourism

Image via midlandsaerospace.org.uk

A £25m marketing campaign is being launched to encourage more tourists to visit the Heart of England to help businesses through the recession.

The Advantage West Midlands TV advert features people in medieval dress at Warwick Castle re-enacting the "execution" of a Cadbury's creme egg.

The development agency said tourists in London had reacted positively to it.

It said tourism was worth about £6bn a year to the West Midlands and people had to know what was on offer.

Sam Warnock, the regional development agency's head of marketing said it was "absolutely crucial" to let tourists in London know what attractions were available in the West Midlands.

The advert was shown to a sample of tourists in London earlier.

Mr Warnock said: "The Heart of England has something very special to offer to a range of different audiences. They don't know what's on offer just a short drive from the capital."

Comments

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

• Web page addresses and e-mail addresses turn into links automatically.
• Allowed HTML tags: <a> <em> <strong> <h1><h2><cite> <code> <ul> <ol> <li> <dl> <dt> <dd><img><span>
• Lines and paragraphs break automatically.
• Images can be added to this post.
• You may insert YouTube videos with [youtube:ID]

More information about formatting options

CAPTCHA

This question is to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image without spaces, also respect upper and lower case.