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New Service Added

Hawaii becomes a major market for Alaska Airlines

eTN Staff Writer  May 06, 2009

Alaska Airlines announced today it will inaugurate four-times, weekly service between Oakland, California and Kahului, Hawaii, on the island of Maui, beginning November 9, 2009, and thrice-weekly service between Oakland and Kona, on the Big Island of Hawaii, starting November 10, 2009.

Additionally, the airline will expand its Seattle-Honolulu schedule from one daily flight to two, beginning July 2, 2009 and advance the start of its Portland-Maui service to July 3, 2009, from August 7, 2009.

"Hawaii has become a major market for Alaska Airlines in just a short time, thanks to the loyalty of our customers and the great service provided by our employees," said Steve Jarvis, vice president of marketing, sales, and customer experience. "We will have 59 flights a week to the four major Hawaiian Islands, and we're offering low fares and Alaska Airlines Vacations packages that make Hawaii travel even more affordable."

New Seattle-Houston and Seattle-Atlanta nonstops
Alaska also will inaugurate nonstop daily service between Seattle and Houston, beginning September 23, 2009 and between Seattle and Atlanta, starting October 23, 2009. Alaska Airlines Mileage Plan members can earn double miles on the new nonstop flights between Seattle and Houston through November 23, 2009 and between Seattle and Atlanta through December 23, 2009.

"We are shifting capacity into markets where we are seeing higher demand," said Andrew Harrison, Alaska's vice president of planning and revenue management. "Houston and Atlanta are two of the largest markets that we don't currently serve nonstop from Seattle. With their strong business ties to the state of Alaska and Pacific northwest, these cities will be great additions to our core route network."

Reduction in Mexico flying
The airline also announced plans to reduce its summer and fall flying to Mexico by 37 percent beginning July 2, 2009 through fewer flight frequencies. Harrison said the airline is reducing capacity in this market to match demand and reallocating it into new markets that will bring additional revenue to the airline. "We will continue to serve all our Mexico routes but will have fewer flights until we see a turnaround in demand," said Harrison.

The schedule changes announced today will not affect Alaska's plan to shrink capacity by 6 percent overall in 2009.

Summary of new flights

Start date City pair Departure time Arrival time Day of week

July 2 Seattle-Honolulu 4:45 pm 7:45 pm 2nd daily
July 3 Honolulu-Seattle 9:00 am 5:45 pm 2nd daily

July 3 Portland-Maui 9:50 am 12:45 pm Wed., Fri., Sun.*
July 3 Maui-Portland 1:45 pm 10:15 pm Wed., Fri., Sun.*

Sept. 23 Seattle-Houston 7:45 am 2:05 pm Daily
Sept. 23 Houston-Seattle 4:30 pm 7:05 pm Daily

Oct. 23 Seattle-Atlanta 9:10 am 5:10 pm Daily
Oct. 23 Atlanta-Seattle 6:10 pm 8:35 pm Daily

Nov. 9 Oakland-Maui 7:45 am 11:05 am Mon., Wed., Fri., Sat.
Nov. 9 Maui-Oakland 12:05 pm 7:10 pm Mon., Wed., Fri., Sat.

Nov. 10 Oakland-Kona 7:45 am 11:15 am Tues., Thur., Sun.
Nov. 10 Kona-Oakland 12:15 pm 7:30 pm Tues., Thur., Sun.

All times are based on local time zones.
*Becomes daily service starting August 7, 2009

The new flights are available today at or by calling (800) ALASKAAIR (800-252-7522 or TTY/TDD line 800-392-0228).

Alaska Airlines Vacations offers a full line of complete vacations and air/car packages for travel to Maui, the Big Island of Hawaii, Oahu, and Kauai. Vacation packages include air transportation, hotel accommodations, optional ground transportation, and tours.

Alaska Airlines will operate the new flights with Boeing 737-800 aircraft, accommodating 16 passengers in first class and 141 in the main cabin. Flights will offer Alaska's Northern Bites meals-for-purchase service, which allows coach passengers to buy a meal onboard. Inflight service also will include Alaska Airlines' digEplayer, a personal entertainment system offering a variety of movies, television shows, music, and other features.

Hawaii becomes a major market for Alaska Airlines
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