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Meritus Hotels & Resorts launches new simplified Chinese website

eTN Staff Writer  Apr 17, 2009

Meritus Hotels & Resorts has seen an increase in online bookings of over 30 percent since switching to new Internet booking engine, SynXis and its Guest Connect as its online merchandising partner. Now, to further align its effort to grow domestic reservations opportunities and partnerships in China, Meritus Hotels & Resorts is pleased to announce the launch of its simplified Chinese website at .

This is part of the hotel group’s effort to reach out to an even wider audience, further enhancing its presence and reach in China. To tie in with the launch, marketing partnerships with major Chinese-based websites have since been identified, including the expansion of existing partnerships with online travel agencies operating in Mainland China.

In September 2008, Meritus Hotels & Resorts’ English proprietary website was given a new refreshing look, designed with full ease of navigation functionalities to capture a larger share of the online mainstream traffic. The simplified Chinese-translated website will also offer similar enhanced user-friendliness and functionality.

Kelvin Seah, vice president of sales and marketing said: ‚ÄúWith the presence of our three hotels in China - Shanghai JC Mandarin, Meritus Shantou China, and Meritus Mandarin Haikou - and with the identified new hotel developments, China continues to be an important source of market for Meritus Hotels & Resorts. With the new Chinese website, we are confident that it will open up new markets, drive optimal bookings, and heighten the Meritus Brand awareness.‚ÄĚ

Meritus Hotels & Resorts launches new simplified Chinese website
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