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Global Online Strategy

Agoda and Swissotel partner to distribute Asia Pacific properties

eTN Staff Writer  Apr 16, 2009, an online travel company specializing in discount hotel bookings throughout Asia, has announced a partnership with Swissotel Hotels & Resorts to distribute its luxury properties throughout the Asia-Pacific region, with prime locations as China, Thailand, Singapore, Australia, and Japan.

The collaboration with such a prominent hotel brand gives Agoda better access to inventory and offers in some of the most competitive markets. It gives Swissotel access to Agoda’s efficient, user-friendly platform, as well as the opportunity to tap into a new group of travelers via Agoda’s rewards program, which boasts over 1,000,000 members.

Wilfred Fan, Agoda’s vice president of business development stated: “This partnership with Swissotel further proves our ability to provide an effective marketplace. We are given the opportunity to expand our portfolio and, at the same time, help boost sales for Swissôtel hotels. Our global online strategy places an emphasis on real-time control and efficient yield management.”

Barbara Pezzi, director of web-marketing and e-commerce, Swissotel Hotels & Resorts, is confident with the move saying: “We are pleased to be establishing a strategic partnership with, an ideal partner to help us expand our network and reach thousands of additional travelers. We trust to complement our distribution, especially in Asia, which is one of our key regions.”

Agoda offers hotel booking services through websites in twenty languages, including Chinese, Japanese, Korean, Thai, and many European languages. The sites are supported by an award winning, multilingual, customer-service team, which operates 24 hours/day, 365 days/year.

For more information regarding Agoda Company Pte.,Ltd., please access its website at or contact the Agoda Team via e-mail at .

Agoda and Swissotel partner to distribute Asia Pacific properties
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