The Tourism Authority of Thailand (TAT) is seeking emergency funding to run a tactical marketing push in the wake of political unrest in the country.
The organisation is keen to protect Thailand’s £10bn tourism industry, following a series of violent protests in the capital city Bangkok. The demonstrators are calling for the resignation of Prime Minister Abhisit Vejjajiva and reinstatement of former leader Thaksin Shinawatra, who fled the country following a coup in 2006.
On Monday, the Foreign & Commonwealth Office advised against all but essential travel to Bangkok, while tour operators Thomson Worldwide and Hayes & Jarvis have advised customers to avoid the area.
TAT marketing and PR manager Abigail Silver confirmed that the UK office has applied for additional funds to reassure consumers that the country is safe to visit.
Last December, TAT was forced to run similar activity following a blockade of Bangkok airport by another group of protesters.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- The Tourism Authority of Thailand (TAT) is seeking emergency funding to run a tactical marketing push in the wake of political unrest in the country.
- The demonstrators are calling for the resignation of Prime Minister Abhisit Vejjajiva and reinstatement of former leader Thaksin Shinawatra, who fled the country following a coup in 2006.
- TAT marketing and PR manager Abigail Silver confirmed that the UK office has applied for additional funds to reassure consumers that the country is safe to visit.
