US Travel Association
Accelerating decline in overseas arrivals to United States worsens US economic crisis
The U.S. Travel Association (formerly the Travel Industry Association) today expressed deep concern about newly released Department of Commerce data showing that overseas arrivals to the United States plummeted nearly eight percent in January. U.S. Travel called upon Congress and the Administration to create a nationally coordinated travel promotion program to compete for overseas visitors who spend an average of $4,400 per person, per trip and are critical to America's economic recovery.
"As any business will tell you, tough economic times demand increased investment in attracting customers," said Roger Dow, President and CEO of the U.S. Travel Association. "Congress and the Administration must act now to compete for global travel dollars and reverse the accelerating decline in U.S. visitation. Increasing travel to the United States is the most efficient form of economic stimulus."
This latest news from the U.S. Department of Commerce comes only two weeks after the announcement that 633,000 fewer overseas travelers visited the United States in 2008 than in 2000, despite the fact that 48 million more international travelers took long-haul trips in 2008 than in 2000. If U.S. overseas arrivals had kept pace with international long-haul travel trends from 2001-2008, America would have welcomed a cumulative total of 58 million more visitors, $182 billion in new spending and $27 billion in new tax revenue. These visitors would have supported 245,000 American jobs each year.
The House of Representatives passed the Travel Promotion Act in 2008. The legislation would have created a nationally coordinated promotion campaign at no cost to U.S. taxpayers. Studies show that such a campaign would attract millions of additional overseas visitors per year, resulting in billions of dollars of new visitor spending. A Senate companion bill, co-sponsored by a majority of U.S. Senators, did not receive a vote. The Travel Promotion Act is expected to be reintroduced in the 111th Congress in the coming weeks.
The U.S. Travel Association is the national, non-profit organization representing all components of the $740 billion travel industry. U.S. Travel's mission is to promote and facilitate increased travel to and within the United States. For more information, visit www.ustravel.org.
Comments
Everyone was caught off guard by the magnitude of this drop. The drop in arrivals from Europe is especially concerning to marketers for international packages. The ability to communicate a viable value proposition to international tourists will be a key for future success.
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