Armenian Tourism Development Agency
Armenia listens to international tourism community
In an effort to improve Armenia’s image within its target markets, the Armenian Tourism Development Agency (ADTA) has launched its first large-scale online survey to hear the views and perceptions of existing and potential tour operators.
There will be many worldwide unable to accurately place Armenia on the map, but for those tour industry professionals who have heard of the country, visited or know someone who has, the agency believes their insights and opinions can be of great value in developing future plans to promote the country.
“We have already undertaken efforts within Armenia to establish self-perceptions and satisfaction levels of visiting tourists,” said marketing director, Susanna Azoyan. “We now want to ascertain what the global tourism industry thinks of us and understand how this matches with how we see ourselves. We hope the tourism industry will rally around our efforts and take part in the survey.”
The results will help the ggency better shape its future marketing approaches; ensure that messages specifically focus on the unique selling points and core interests of tourists. Armenia’s tourism arrivals have grown steadily in the past decade, exceeding more than half a million in 2007. However, with international tourism expected to stagnate or decline in 2009 due to the financial crisis, ATDA is aware of the importance of cost-effective and well-grounded marketing activities.
The survey (www.armeniainfo.am/survey ) is available in English, Russian, French, and Italian and takes approximately 10 minutes to complete. Armenian tourism information can be obtained from ATDA online - www.armeniainfo.am . You can also catch up with ATDA at the ITB Hall 3.2/114A.
About ATDA
The Armenian Tourism Development Agency (ATDA) was established as the government’s tourism promotion arm in May 2001. In partnership with private businesses, it aims to market Armenia in local and international markets, and create programs aiding the overall development of Armenia’s tourism industry.
Comments
We have always heard about Armenia from our Armenian neigbors. We have been always thinking of making a trip to discover that land.
In Spring 2010 we decided together with the family visiting Yerevan, and to our surprise it was really a totally new discovery.
Armenia didnt look like any of the other countries we have ever been to. It was a mixture of old and modern, Soviet and Independent !
In Yerevan we had many tours around, Erebuni, the republic square museum, the churches, night walks in Yerevan steets and open markets in the early morning.
Our trip to Dilijan was impressing too, we have been to the monastries and the two museums available, stayed for one night in "Dili villa B&B", where
it was all such an extream, we didnt like it that we are going to stay with the owner in the same house he didnt seam friendly and the place was not clean, old furniture, small rooms
and toilets where not in a good order, no hot water and the most disturbing part there was no keys or security locks for the rooms, non speaking English staff is also iritating.
They promissed us trips in Dilijan, but in general they are not so well organised so we didnt trust.
In Garni I was impressed with the temple and in Geghard with the churches. In Etchmiadzin city, I was very happy to find an Armenian couple in a wedding ceremony.
In general I can say we found a new land, a new discovery, a great exploration, and we wish Armenians the best.
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