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Innovation Leader

Sixt is the world's first car rental company to offer rental bookings by iPhone

eTN Staff Writer  Mar 24, 2009

Sixt AG, Germany's leading car rental company and international provider of high quality mobility services, is the first rental company to provide customers with the opportunity to book cars by Apple iPhone. A special Sixt application makes it possible. With just a few taps of their fingers on the screen of a Smartphone, customers all around the world can select and reserve their preferred car. Preliminary hit rates indicate this Sixt application is being welcomed with open arms. This special service allows Sixt to once again ably defend its title as innovation leader.

iPhone users can simply download the Sixt application free of charge via the Internet ( using iPhone or iTunes, giving them a wide range of innovative services while on the go: customers can reserve their car by iPhone and see the confirmation immediately as a screen shot. They can also view or cancel their reservations, and the iPhone even displays the closest Sixt points of service. With the "Top Offer" menu tab, customers can get an overview of the latest offers from Sixt. Sixt Express Card users can book their rental car at especially reasonable company rates. The offer applies to Sixt points of service worldwide.

Konstantin Sixt, head of Internet of Sixt AG said: "Sixt consistently uses new technologies to meet the mobility demands of its customers and to make the car rental process easier and more convenient. With this in mind, we have introduced a range of innovative services this year as well, including Sixt's new webpage displayed at, the fast and flexible rental option to check in online or rent a car via Internet-enabled mobile phone. This series of innovations is being expanded through reserving a car by iPhone - we are the world's first car rental company to take advantage of the possibilities afforded by modern technology and provide our customers with the advantages of mobile internet services. As the car rental industry's innovation leader, we will continue to take advantage of the latest technological developments in order to offer our customers comprehensive mobility services."

Screen shots of the Sixt iPhone application are available on request.

About Sixt

Sixt AG, with its registered office in Pullach near Munich, is an international provider of high-quality, mobility services. Founded in 1912, the company is represented at 3,500 points of service in around 90 countries in conjunction with its franchisees and partners. Sixt is the German and Austrian car rental leader and one of the largest full-service leasing companies independent from manufacturers. The Sixt Group generates sales of 1.6 billion (2007) and employs more than 2,300 people around the world (2007, excluding franchisees).

Further Information: Frank Elsner / Frank Paschen, Frank Elsner Kommunikation f√ľr Unternehmen GmbH, Tel.: +49 5404 91 92 0, Fax: +49 5404 91 92 29, Email:

Sixt is the world's first car rental company to offer rental bookings by iPhone
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