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Denmark pricing itself out of tourist market  Mar 09, 2009

Denmark has dropped one place on the World Economic Forum’s competitive tourism list due to poor results in price competitiveness

The hierarchy remained unchanged on this year’s Travel & Tourism Competitiveness Report from the World Economic Forum, but Denmark began to slide down the table, dropping to 14th place from its standing of 13 last year.

Switzerland, Austria and Germany lead the list of 133 countries whose business and regulatory conditions were measured, with the focus being on how they allowed for competitive investment in the tourism industry.

On some points Denmark was listed as being among the global elite, while on others it hovered in the bottom half of the list.
The high level of education among Danes was evident in the human resources category, where the extent of staff training was given top billing out of 133 countries.

As host of the UN climate conference this year, Denmark’s attitude towards the environment was also evident, as it featured in the top three countries for stringency and enforcement of environmental regulation and rated highly for the quality of the natural environment.

However, it was clear that when it came to price competitiveness, Denmark lagged way behind other countries. The extent and effect of taxation was felt by many, leaving the country in a dismal 123 position, while the parity of purchasing power was low enough to result in a 131st place finish, only exceeded by Iceland and Malta.

Unsurprisingly, the fuel price levels did not affect the oil-rich Middle Eastern countries as much as their European counterparts, with Denmark, Norway, Sweden and the UK all trailing in the bottom ten for competitiveness when it came to fuel prices.

Denmark pricing itself out of tourist market
The Little Mermaid statue in Copenhagen Harbor / Image via

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