California

California pushes for more German tourists

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The California Travel and Tourism Commission unveiled a new German Web site to attract more German-speaking travelers to the Golden State.

“Germany, our fifth-largest overseas market, loves the California lifestyle, and research shows that although 49 percent of German travelers book their air tickets via travel agents, their decision on where to visit is made largely by Internet research,” said Caroline Beteta, president of the CTTC.

Some 322,000 German visitors came to California in 2007, a 34 percent increase over the previous year.

“We cannot take any markets for granted in today’s economy,” Beteta said.

The site was designed based on focus group research, and it includes more information about visas and transportation. It also offers more vacation packages that stress value.

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