Caribbean Tourism Organization appoints new business development representative for Canada

The Caribbean Tourism Organization (CTO), the region’s tourism development agency, has appointed experienced travel professional Nancy Drolet as business development representative for Canada.

The Caribbean Tourism Organization (CTO), the region’s tourism development agency, has appointed experienced travel professional Nancy Drolet as business development representative for Canada.

Ms. Drolet, whose appointment took effect from 1 April, will implement the CTO’s business development plan for the Canadian market, maintain consistent interaction with the travel industry, the Caribbean Diaspora and national tourist office representatives in Canada and organise trade and consumer events, including Caribbean Week Canada, according to Sylma Brown, director of CTO-USA, Inc.


The multilingual Drolet – she speaks English, French and Spanish – is a 25 year veteran of the travel industry, having worked predominantly in sales and marketing for tour operators such as Fiesta Holidays and Thomson Vacations, and Cruise Lines, including Holland America and Windstar Cruises.

After moving to travel retail she worked in senior management positions at Sears Travel, where she managed up to 35 travel agencies.

Ms. Drolet is no stranger to the Caribbean- she worked at Sandals Resorts and Radisson Resorts of the Bahamas.

“I am thrilled to be back working with the Caribbean which has long been a popular vacation destination for Canadians. The Caribbean offers Canadians so much more than sun and sand: the people, the music, the activities on land and sea, the romance of the islands, not to mention the adventure aspect with hiking and untapped natural preserves,” the newly-appointed business development representative said.

“I am looking forward to working with our national tourist offices and our tour operator, airline and retail partners in Canada to grow our business to the Caribbean. Through training and education and partnership, I hope to help the travel trade in Canada discover more about the Caribbean,” she added.

Canada, normally a robust market for the Caribbean, recorded a decrease in visitors to the Caribbean last year for the first time since 1994, and only the second contraction since 1982. The 3.3 million arrivals from that market represented a 3.4 percent drop when compared to 2015.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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