Qatar Airways has completed a spectacular showcase at this year’s ITB Berlin, at which the airline’s new Business Class QSuite was revealed in a world exclusive ceremony to hundreds of spectators, including the Mayor of Berlin, Mr. Michael Müller and the Qatari Ambassador to Germany, His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani, while reaching more than five million spectators online via the airline’s Facebook live stream.
In a world-first for Business Class travel, Qatar Airways introduced its new patented Business Class QSuite on the first day of the exhibition, to media broadcasting live from the event, including CNN, CNBC, Euro News, Channel News Asia and Aljazeera, with influential TV presenter from CBS America Mr. Peter Greenberg as one of the first to review the seat in person. Initial estimates place the reach of the first day’s media of the new product at more than an incredible four hundred and thirty million people around the globe.
QSuite enhances the standard for premium travel worldwide featuring a unique customisable cabin that includes movable privacy panels that can be arranged to create a quadruple social space for families and friends. The world renowned airline also exclusively revealed the world’s first ever Business Class double bed, for those in adjoining seats.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways continues to set new standards in global luxury travel and our announcements at this year’s ITB Berlin are no exception. With the introduction of private suites in Business Class and interchangable social spaces for business and leisure, Qatar Airways is truly bringing First Class travel to its Business Class passengers. In this, our 20th year, we are proud to demonstrate our ongoing ambition to continuously innovate to break boundaires and surpass the expectations of our travellers. We will continue to develop new and exciting propositions for our passengers.”
The new QSuite features adjustable panels and movable TV monitors on the centre four seats that allow a private area to be reconfigured for business colleagues, friends or family groups travelling together in a more social and private setting, specific to a group or individual’s unique requirements.
Complemented by a new on board menu that includes a selection of snack sharing dishes, ideally suited to the new cabin layout, the Business Class experience will also include a wake-up ‘Express Breakfast’ service and ‘Do Not Disturb’ sign for those wanting to make the most of their time on board to rest within the new private suites. Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing, ensuring the continued five star standard of Qatar Airways Business Class, voted Best in the World by Skytrax 2016.
H.E. Mr. Al Baker hosted a capacity crowd press conference on the opening day of ITB, with hundreds of international media in attendance, all of whom came to learn about the airline’s continued expansion plans and further details of the uniquely patented QSuite. Worldwide media coverage of the QSuite launch unanimously proclaimed the new product ground-breaking.
Guests to the Qatar Airways stand were able to sample a taste of the new QSuite in a real model of the new Business Class cabin, ensuring that visitors were able to leave having experienced the new patented product first hand.
Qatar Airways also launched a new next generation user interface for Oryx One, its award-winning inflight entertainment system that features up to 3,000 movie, television and game options. The platform will make it even easier to navigate the wide selection of movies, music and TV box sets, ensuring passengers get the very best entertainment experience from the moment they step on board.